Marketing Manager

HK SEATRANS PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

HK SEATRANS PTE. LTD. in Singapore is seeking a Marketing Professional to drive market research, brand building and product marketing initiatives across the business.

You will manage digital marketing campaigns, optimize websites and social media, support the sales team with engaging materials, and plan events while nurturing relationships with healthcare professionals and distributors. This role requires strong communication, analytical thinking and the ability to work independently within a

Qualifications

• Diploma in Marketing, Business Administration, or a related field
• Understanding of the medical aesthetic industry preferred
• Excellent communication and interpersonal skills
• Proficiency in digital marketing tools and techniques
• Strong analytical and problem-solving skills
• Creative thinking and ability to develop innovative marketing strategies
• Strong organizational and time management skills
• Ability to work independently and as part of a team

Responsibilities

• Market Research and Analysis: Conduct in-depth market research to identify target markets, competitors, and industry trends.
• Analyze market data to identify opportunities and challenges.
• Monitor the performance of marketing campaigns and adjust strategies as needed.
• Brand Management: Develop and implement effective brand strategies to enhance brand awareness and reputation.
• Create and maintain brand guidelines and ensure consistency in all marketing materials.
• Manage brand partnerships and collaborations.
• Product Marketing: Develop comprehensive marketing plans for new and existing products.
• Create compelling product launch campaigns, including marketing materials, presentations, and sales collateral.
• Manage product positioning and messaging.
• Digital Marketing: Manage and optimize the company's website and social media channels.
• Develop and execute digital marketing campaigns, including SEO, SEM, email marketing, and content marketing.
• Utilize digital analytics tools to track campaign performance and make data-driven decisions.
• Sales and Business Development: Support the sales team by providing marketing materials and tools.
• Identify and develop new business opportunities.
• Collaborate with sales representatives to create effective sales presentations.
• Event Planning and Management: Organize and execute marketing events, such as trade shows, conferences, and webinars.
• Manage event logistics, including budgeting, vendor selection, and attendee management.
• Customer Relationship Management: Build and maintain strong relationships with customers, including healthcare professionals and distributors.
• Provide excellent customer service and address customer inquiries promptly.

Skills

Excellent communication

Interpersonal skills

Digital marketing proficiency

Analytical thinking

Creative marketing

Time management

Team collaboration

Education

Diploma in Marketing or related field

Tools

SEO tools

Social media platforms

Content management systems

Marketing analytics tools

Job description

Roles & Responsibilities

1. Market Research and Analysis:

• Conduct in-depth market research to identify target markets, competitors, and industry trends.

• Analyze market data to identify opportunities and challenges.

• Monitor the performance of marketing campaigns and adjust strategies as needed.

2. Brand Management:

• Develop and implement effective brand strategies to enhance brand awareness and reputation.

• Create and maintain brand guidelines and ensure consistency in all marketing materials.

• Manage brand partnerships and collaborations.

3. Product Marketing:

• Develop comprehensive marketing plans for new and existing products.

• Create compelling product launch campaigns, including marketing materials, presentations, and sales collateral.

• Manage product positioning and messaging.

4. Digital Marketing:

• Manage and optimize the company's website and social media channels.

• Develop and execute digital marketing campaigns, including SEO, SEM, email marketing, and content marketing.

• Utilize digital analytics tools to track campaign performance and make data-driven decisions.

5. Sales and Business Development:

• Support the sales team by providing marketing materials and tools.

• Identify and develop new business opportunities.

• Collaborate with sales representatives to create effective sales presentations.

6. Event Planning and Management:

• Organize and execute marketing events, such as trade shows, conferences, and webinars.

• Manage event logistics, including budgeting, vendor selection, and attendee management.

7. Customer Relationship Management:

• Build and maintain strong relationships with customers, including healthcare professionals and distributors.

• Provide excellent customer service and address customer inquiries promptly.

Required Skills and Qualifications:

Diploma in Marketing, Business Administration, or arelated field

Understanding of the medical aesthetic industry preferred

Excellent communication and interpersonal skills

Proficiency in digital marketing tools and techniques

Strong analytical and problem-solving skills

Creative thinking and ability to develop innovativemarketing strategies

Strong organizational and time management skills

Ability to work independently and as part of a team