Marketing Executive, Workspace

Lendlease; Singapore; On-site; SGD 48,000 - 78,000; Full time

Benefits offered by this job

Permanent position

20 days annual leave + 3 wellbeing le2

Job summary

Lendlease Singapore seeks a Marketing Executive, Workplace to plan and execute marketing, tenant engagement, and community-building initiatives across the workplace portfolio. The role drives engagement through physical and digital touchpoints, including app management, events, partnerships, and communications to strengthen tenant satisfaction and asset performance.

Working with tenants, agencies, and partners, you will enhance the workplace experience, manage digital campaigns, content, and

Qualifications

• Degree or Diploma in Marketing, Communications, Business, Hospitality, Events Management, or related disciplines.
• 1-3 years of experience in marketing, events, tenant engagement, community management, or related fields.
• Experience in commercial real estate, workplace, retail, hospitality, or destination marketing is advantageous.
• Experience managing digital engagement platforms, mobile applications and CRM system.
• Understanding of customer journey mapping, community engagement, and UX principles.
• Proficient in Microsoft Office, especially PowerPoint and Excel.
• Familiarity with CMS platforms, marketing automation tools, email platforms and analytics.

Responsibilities

• Develop and execute tenant engagement programmes, workplace activations, and community events.
• Build relationships with office tenants and act as a marketing contact.
• Coordinate communications, surveys, and feedback to improve engagement.
• Manage and optimize the workplace tenant engagement app and digital platforms.
• Plan and execute digital campaigns, events, rewards, wellness, and community initiatives via the app.
• Develop content for workplace channels and ensure accuracy of marketing materials.
• Identify partnerships and sponsorships to enhance tenant experiences.
• Conduct market research, benchmark trends, and prepare reports for management.
• Support budget tracking, vendor management, and campaign documentation.

Skills

Marketing

Tenant engagement

Event planning

Digital marketing

CRM

Content creation

Analytics

Budgeting

Education

Degree or Diploma in Marketing/Communications

Tools

CRM system

CMS platforms

Marketing automation

Excel

Job description

Lendlease is Australia’s leading real estate business with International operations. Our core expertise is in Investment Management, Development, and Construction. For more than 60 years, we have created thriving places around the globe.

Lendlease Singapore is currently seekinga highly motivated and hands-on Marketing Executive, Workplace to support the planning and execution of marketing, tenant engagement, and community-building, placemaking, and digital marketing initiatives across the workplace portfolio.

The role is responsible for driving engagement through both physical and digital touchpoints, including workplace tenant engagement app, events, partnerships, communications and workplace experience programmes.

Working closely with internal stakeholders, tenants, agencies, and partners, the executive plays a key role in enhancing tenant satisfaction, fostering a vibrant workplace community, and supporting overall asset performance.

Responsibilities:

Tenant Engagement & Community Building

• Develop and execute tenant engagement programmes, workplace activations, and community events that enhance the workplace experience.
• Build strong relationships with office tenants and act as a key point of contact for marketing-related initiatives.
• Develop programmes that encourage networking, collaboration, and community participation among tenants.
• Support initiatives that enhance tenant experience and strengthen community connections within the workplace ecosystem.
• Coordinate tenant communications, surveys, and feedback channels to understand workplace needs and improve engagement.

Workplace Tenant Engagement Platform / App Management

• Manage and optimise the workplace tenant engagement app and related digital platforms to enhance tenant experience and communication.
• Plan and execute digital engagement campaigns, including events, rewards, promotions, wellness programmes, and community initiatives through the app.
• Maintain app content, event listing, exclusive perks, community updates, and workplace announcements.
• Drive user adoption and engagement through onboarding initiatives, targeted communications, and promotional campaigns.
• Monitor key app performance metrics, including registrations, monthly active users, engagement rates, and campaign participation.
• Analyse user behaviour and feedback to identify opportunities for improving adoption and engagement.
• Work closely with technology vendors and internal teams to ensure platform functionality, content accuracy, and system enhancements.
• Support the implementation of new digital engagement features and workplace services within the platform.

Marketing Campaigns & Event s

• Support the planning, coordination, and execution of integrated marketing campaigns that promote workplace amenities, services, events, and tenant benefits.
• Coordinate end-to-end event management, including planning, logistics, vendor management, budgeting, and onsite execution.
• Liaise with agencies, vendors, and partners to ensure timely delivery of marketing initiatives.
• Track campaign performance and prepare post-campaign evaluation reports.

Content, Communications & Digital Marketing

• Manage workplace digital channels, including website content, EDMs, tenant portals, social media, and digital screens.
• Create and curate engaging content that promotes workplace events, amenities, community stories, and tenant benefits.
• Ensure marketing materials and digital content remain accurate, relevant, and up to date.
• Monitor digital engagement metrics and recommend improvements.

Partnerships & Sponsorships

• Identify and cultivate partnerships with tenants, community groups, wellness providers, sustainability partners, and service operators.
• Coordinate joint marketing opportunities and sponsorship activations.
• Assist in securing value-in-kind partnerships to enhance workplace activations and tenant experiences.

Market Research & Insights

• Conduct market research and benchmarking on workplace trends, tenant engagement practices, and community initiatives.
• Analyse campaign and engagement data to identify opportunities for improvement.
• Prepare reports and presentations for management review.

Budget & Administration

• Support budget tracking, purchase requisitions, invoice processing, and vendor management.
• Maintain marketing calendars, campaign reports, and project documentation.
• Ensure compliance with procurement, branding, legal, and operational guidelines.

Requirements:

• Degree or Diploma in Marketing, Communications, Business, Hospitality, Events Management, or related disciplines.
• 1-3 years of experience in marketing, events, tenant engagement, community management, or related fields.
• Experience in commercial real estate, workplace, retail, hospitality, or destination marketing is advantageous.
• Experience managing digital engagement platforms, mobile applications and CRM system.
• Understanding of customer journey mapping, community engagement, and user experience principles.
• Proficient in Microsoft Office applications, especially PowerPoint and Excel.
• Familiarity with CMS plaftorms, marketing automation tools, email marketing platforms and analytics tools would be advantageous.

Benefits of working at Lendlease:

• Permanent position

• 20 days annual leave per year plus 3 days of wellbeing leave

• Medical, Dental and Inpatient coverage for self and dependant.

• Access to online wellbeing and mental health platform

Lendlease is a diverse, flexible and inclusive employer of choice. We engage, enable and empower our people and support their individual needs. Inclusion sets us all up for success.

At Lendlease we offer workplaces that unite diverse minds; where respect, equitable treatment and equitable opportunity are just the norm. We value the unique experiences, perspectives and aspirations that every candidate brings. Lendlease remains committed to supporting under-represented groups and providing a wide range of inclusion initiatives, so that everyone is supported to thrive.

Lendlease welcomes applicants regardless of gender identity, ethnicity, people with a disability, sexual orientation, or life stage.