Marketing Executive, Workspace

Lendlease Retail Pte. Ltd.; Singapore; Presencial; SGD 50 000 - 85 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

20 days annual leave

Wellbeing platform access

Medical, Dental coverage

Resumo da oferta

Lendlease Corporation is seeking a capable Marketing and Tenant Engagement professional in Singapore to develop programmes that enhance the workplace experience. You will manage the tenant engagement app, run digital campaigns, and coordinate events that benefit tenants and partners.

The role involves content creation, marketing campaigns, partnerships, and data-driven improvements across digital channels. A degree and 1–3 years’ experience are preferred, with benefits including leave and health

Qualificações

• Degree or Diploma in Marketing, Communications, Business, Hospitality, Events Management, or related disciplines.
• 1-3 years of experience in marketing, events, tenant engagement, community management, or related fields.

Responsabilidades

• Develop and execute tenant engagement programmes, workplace activations, and community events.
• Manage the workplace tenant engagement app and digital platforms, campaigns, and content.
• Plan and execute integrated marketing campaigns, events, and partnerships.
• Create and curate content for workplace digital channels and tenant communications.
• Support market research, budgeting, vendor management, and reporting.

Conhecimentos

Tenant engagement

Community management

Events management

Digital marketing

CRM platforms

Formação académica

Marketing/Communications/Business degree or diploma

Ferramentas

CMS platforms

Marketing automation tools

Email marketing platforms

Analytics tools

Microsoft Office (PowerPoint, Excel)

Descrição da oferta de emprego

Responsibilities

Tenant Engagement & Community Building Develop and execute tenant engagement programmes, workplace activations, and community events that enhance the workplace experience. Build strong relationships with office tenants and act as a key point of contact for marketing-related initiatives. Develop programmes that encourage networking, collaboration, and community participation among tenants. Support initiatives that enhance tenant experience and strengthen community connections within the workplace ecosystem. Coordinate tenant communications, surveys, and feedback channels to understand workplace needs and improve engagement.

Workplace Tenant Engagement Platform / App Management Manage and optimise the workplace tenant engagement app and related digital platforms to enhance tenant experience and communication. Plan and execute digital engagement campaigns, including events, rewards, promotions, wellness programmes, and community initiatives through the app. Maintain app content, event listing, exclusive perks, community updates, and workplace announcements. Drive user adoption and engagement through onboarding initiatives, targeted communications, and promotional campaigns. Monitor key app performance metrics, including registrations, monthly active users, engagement rates, and campaign participation. Analyse user behaviour and feedback to identify opportunities for improving adoption and engagement. Work closely with technology vendors and internal teams to ensure platform functionality, content accuracy, and system enhancements. Support the implementation of new digital engagement features and workplace services within the platform.

Marketing Campaigns & Events Support the planning, coordination, and execution of integrated marketing campaigns that promote workplace amenities, services, events, and tenant benefits. Coordinate end-to-end event management, including planning, logistics, vendor management, budgeting, and onsite execution. Liaise with agencies, vendors, and partners to ensure timely delivery of marketing initiatives. Track campaign performance and prepare post‑campaign evaluation reports.

Content, Communications & Digital Marketing Manage workplace digital channels, including website content, EDMs, tenant portals, social media, and digital screens. Create and curate engaging content that promotes workplace events, amenities, community stories, and tenant benefits. Ensure marketing materials and digital content remain accurate, relevant, and up to date. Monitor digital engagement metrics and recommend improvements.

Partnerships & Sponsorships Identify and cultivate partnerships with tenants, community groups, wellness providers, sustainability partners, and service operators. Coordinate joint marketing opportunities and sponsorship activations. Assist in securing value-in-kind partnerships to enhance workplace activations and tenant experiences.

Market Research & Insights Conduct market research and benchmarking on workplace trends, tenant engagement practices, and community initiatives. Analyse campaign and engagement data to identify opportunities for improvement. Prepare reports and presentations for management review.

Budget & Administration Support budget tracking, purchase requisitions, invoice processing, and vendor management. Maintain marketing calendars, campaign reports, and project documentation. Ensure compliance with procurement, branding, legal, and operational guidelines.

Requirements

Degree or Diploma in Marketing, Communications, Business, Hospitality, Events Management, or related disciplines. 1-3 years of experience in marketing, events, tenant engagement, community management, or related fields. Experience in commercial real estate, workplace, retail, hospitality, or destination marketing is advantageous. Experience managing digital engagement platforms, mobile applications and CRM system. Understanding of customer journey mapping, community engagement, and user experience principles. Proficient in Microsoft Office applications, especially PowerPoint and Excel. Familiarity with CMS plaftorms, marketing automation tools, email marketing platforms and analytics tools would be advantageous.

Benefits of working at Lendlease

• Permanent position
• 20 days annual leave per year plus 3 days of wellbeing leave
• Medical, Dental and Inpatient coverage for self and dependant.
• Access to online wellbeing and mental health platform

Lendlease is a diverse, flexible and inclusive employer of choice. We engage, enable and empower our people and support their individual needs. Inclusion sets us all up for success.

Lendlease welcomes applicants regardless of gender identity, ethnicity, people with a disability, sexual orientation, or life stage.

Lendlease remains committed to supporting under-represented groups and providing a wide range of inclusion initiatives, so that everyone is supported to thrive.

If you do not meet all the criteria or require adjustments to proceed with your application, we encourage you to reach out for a further discussion.

Lendlease is Australia’s leading real estate business with an international investments platform. We’re city shapers, asset creators and trusted partners.

Our deep property experience and bold thinking delivers innovative real estate and investment solutions.

Very few organisations can build cities from scratch, including the infrastructure to connect people, with skills to design, develop, fund, build and manage, but we can.

We purposefully seek to hire people who share our values and passion to make a positive impact. Whether big or small, we make a difference and all of us have a part to play in our success. Together we make a difference.