Marketing Executive (SKU) - JY

PASONA SINGAPORE PTE. LTD.; Singapore; On-site; SGD 36,000 - 43,000; Full time

Job summary

PASONA Singapore Pte. Ltd. is seeking a Marketing Support Specialist at Clarke Quay to lead new SKU launches, coordinate label updates, and ensure packaging compliance with local rules.

You will manage inventory with distributors, plan brand activations and events, and oversee digital content and influencer outreach to boost consumer engagement.

This role offers a hands-on opportunity to drive campaigns, analyze ROI, and align marketing with retail targets while partnering with internal teams.

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• 1–2 years in marketing support, event coordination or brand operations.
• Experience with product management, distributor coordination and inventory.
• Hands-on with large-scale activations and external vendors.

Responsibilities

• Lead new SKU launches and support label design updates, ensuring packaging compliance with local regulations.
• Oversee product ordering, monitor distributor inventory, and maintain stock buffers.
• Plan and execute physical events, sampling programs, and activations.
• Manage social media calendars and localized content; coordinate with influencers.
• Support sales by aligning campaigns with retail targets and managing POSM delivery.
• Track campaign ROI and monitor competitor pricing for insights.

Skills

Marketing support

Event coordination

Brand operations

Education

Bachelor's degree in Marketing/Business

Job description

Job ID: 20472

Location: Clarke Quay

Working hours: 9am - 6pm

Salary: up to $3,500 (Depending on experiences)

Job Description

• Product & SKU Management: Lead new SKU launches and support label design updates. Ensure packaging complies with local regulations (e.g., BCRS) and brand standards.
• Inventory & Distributor Coordination: Oversee product ordering and monitor inventory levels with distributors. Ensure healthy stock buffers to support retail promotions and prevent out-of-stock situations.
• Brand Activations & Events: Plan and execute physical events, sampling programs, and school/gym activations to drive consumer trial and engagement.
• Digital & Content Management: Manage social media calendars and localized content. Coordinate with influencers and agencies to maintain brand visibility.
• Sales Support: Align marketing campaigns with retail sales targets. Manage the production and timely delivery of Point-of-Sale Materials (POSM).
• Reporting: Track campaign ROI and monitor competitor pricing and activities to provide actionable market insights.

Requirement

• Education: Bachelor's Degree in Marketing, Business, or a related field.
• Experience: 1 to 2 years of experience in marketing support, event coordination, or brand operations.
• Operational Background: Demonstrated ability in product management, coordinating with distributors, and managing inventory/supply chain requirements.
• Event Expertise: Hands-on mindset for supporting managing large-scale activations and external vendors.