Digital Marketing Executive (Education/ East - Entry) #HZO

RECRUIT EXPRESS PTE LTD; Singapore; On-site; SGD 37,000 - 44,000; Full time

Job summary

RECRUIT EXPRESS PTE LTD is seeking a Digital Campaigns Executive to drive paid campaigns across Meta, LinkedIn, TikTok, and other platforms. You will work with our international recruitment teams to align campaigns with priority markets and optimize ROI through data-driven analysis.

The role also covers creative content development and localization for global audiences, including China-focused strategies and assets such as posters and banners.

Qualifications

• Min. Bachelor degree in any marketing field.
• Proven experience in digital campaign management across Meta, LinkedIn, and TikTok.
• Experience in international marketing or student recruitment is highly desirable.
• Good understanding of social platforms such as WeChat, Weibo, Douyin, and Red.

Responsibilities

• Manage digital campaigns on Meta, LinkedIn, TikTok and other platforms.
• Monitor and optimize campaign performance to improve ROI with data-driven insights.
• Coordinate with international recruitment teams to align campaigns with priorities across markets including China.
• Develop localized content and assets for international audiences across social media.

Skills

Digital campaigns

Meta ads

LinkedIn ads

TikTok ads

International marketing

Education

Bachelor degree in marketing

Job description

Duration: Till Jan 2027
Salary: Up to $3600 (Depending on experience)

Job Scope

1. Digital Campaign Management

• Work closely with the international recruitment team to execute the paid digital campaigns across Meta, LinkedIn, TikTok, and other relevant platforms and align campaigns with international recruitment priorities
• Monitor and analyze campaign performance, continuously improving ROI through data-driven optimization
• Support the development of targeted campaign strategies for different markets, including China

2. Creative Design & Content Development

• Develop and localize content for international audiences across key social media platforms
• Apply knowledge of China social media platforms (e.g. WeChat) to ensure relevance and effectiveness
• Create and adapt digital marketing assets, including social media posts, ad creatives, and simple promotional materials (e.g. posters, banners)
• Manage the development of creative assets, working with internal or external designers where required
• Ensure all creative outputs are aligned with brand guidelines and campaign objectives

3. Marketing Insights & Reporting

• Provide regular reporting on campaign performance, insights, and recommendations
• Analyse user behaviour and engagement trends to refine targeting and messaging
• Stay up to date with digital marketing trends across global and China platforms

Job Requirements

• Min. Bachelor degree in any marketing field
• Proven experience in digital campaign management, particularly across Meta, LinkedIn, and TikTok
• Experience in international marketing or student recruitment is highly desirable
• Good understanding of social media platforms (e.g. WeChat, Weibo, Douyin, Red) and their content ecosystems