Digital Marketing Executive

BEAUTIFUL MUM PAYA LEBAR PTE. LTD.; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

BEAUTIFUL MUM PAYA LEBAR PTE. LTD. is seeking a Digital Marketing Executive to lead strategy and execution of integrated marketing campaigns across Google Ads, Meta, YouTube, and social platforms. You will drive lead generation and sales by optimizing paid channels and coordinating branding across channels.

The role requires a strong background in Meta Ads, Google Ads, and analytics, plus a proven ability to manage multi-channel campaigns and collaborate with KOLs and content teams.

Qualifications

• Bachelor’s degree in marketing, business, communications or related field.
• Experience with Meta Ads, Google Ads, AdWords Editor and Google Analytics.
• Strong understanding of multi-channel marketing strategies.
• Creative thinker with a strong brand development sense.
• Analytical mindset with proficiency in marketing analytics tools.
• Experience in project management and meeting deadlines.
• Excellent communication, presentation, and interpersonal skills.

Responsibilities

• Develop and execute digital marketing campaigns across paid and organic channels.
• Plan and optimize campaigns to generate leads and increase sales.
• Coordinate branding and messaging across channels to align with company goals.
• Collaborate with influencers (KOLs) and content teams for campaigns and events.

Skills

Meta Ads

Google Ads

AdWords Editor

Google Analytics

Multi-channel marketing

Brand development

Marketing analytics tools

Project management

Communication skills

Education

Bachelor's Degree in Marketing, Business, Communications, or related field

Job description

As a Digital Marketing Executive, you will lead the strategic planning and execution of integrated marketing campaigns to generate leads and increase sales. You will manage the paid channels (Google Ads, Meta, YouTube) and social media, coordinating marketing activities to ensure consistent branding and messaging aligned with company goals.

Job Responsibilities:

• Develop and execute digital marketing campaigns across various channels, including paid channels (Google Ads, GDN, Meta, YouTube), display advertising, online advertising, content marketing, and email marketing
• Develop and implement effective search engine optimization (SEO) strategies to improve organic search rankings and enhance brand visibility online
• Collaborate with Key Opinion Leaders (KOLs) on various marketing campaigns, events, and social media initiatives to drive engagement and credibility
• Content planning and copywriting for social media platforms such as Meta, IG, TikTok, and XiaoHongShu.

Skills and Qualifications:

• Education: Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Strong working experience in Meta Ads, Google AdWords, AdWords Editor, Meta Ads & Google Analytics.
• Strong understanding of multi-channel marketing strategies.
• Creative thinker with a strong sense of brand development.
• Analytical mindset with proficiency in marketing analytics tools.
• Experience in project management with a proven ability to meet deadlines.
• Excellent communication, presentation, and interpersonal skills.

We regret only shortlisted candidates will be notified.