Marketing Executive: Drive Campaigns & Brand Growth

UR TRAVEL PTE. LTD.; Singapore; On-site; SGD 30,000 - 54,000; Full time

Job summary

UR Travel PTE. LTD. is seeking a proactive Marketing Executive to support and implement marketing activities, develop strategies, and enhance brand awareness to achieve business objectives.

You will manage social media, create content, conduct market research, and collaborate with internal teams to drive campaigns. The role involves coordinating campaigns, events, and promotional activities, monitoring performance, and maintaining the website and online platforms.

Responsibilities

• Develop, plan, and execute marketing strategies and promotional campaigns to increase brand awareness and generate business opportunities.
• Manage the company's social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and other relevant digital channels.
• Create engaging marketing content, including social media posts, promotional materials, advertisements, brochures, newsletters, and other marketing communications.
• Conduct market research and competitor analysis to identify market trends, customer preferences, business opportunities, and potential target audiences.
• Assist in planning and coordinating marketing campaigns, events, exhibitions, roadshows, and other promotional activities.
• Monitor and evaluate the performance of marketing campaigns using relevant tools and prepare regular marketing reports with recommendations for improvement.
• Work closely with internal departments, sales teams, and external partners to ensure effective marketing communication and successful campaign execution.
• Maintain and update the company's website and online marketing platforms to ensure information is accurate, relevant, and up to date.
• Support customer engagement activities, respond to marketing enquiries, and help build positive relationships with existing and potential customers.
• Perform other marketing-related duties and administrative tasks as assigned by the management.

Skills

Strategy development

Content creation

Social media

Market research

Tools

Facebook Ads

Google Analytics

TikTok Ads

Job description

UR Travel PTE. LTD. is seeking a proactive Marketing Executive to support and implement marketing activities, develop strategies, and enhance brand awareness to achieve business objectives.

You will manage social media, create content, conduct market research, and collaborate with internal teams to drive campaigns. The role involves coordinating campaigns, events, and promotional activities, monitoring performance, and maintaining the website and online platforms.