Brand & Marketing Lead: Campaigns, Content & Growth

EtonHouse International Holdings Pte Ltd; Singapore; On-site; SGD 42,000 - 62,000; Full time

Job summary

EtonHouse International Holdings Pte Ltd is seeking a Marketing Executive to support strategy execution, digital marketing, content creation, events, and performance tracking. You will align activities with brand guidelines while collaborating with internal teams and external partners to drive enrolment growth.

The role covers campaign management, website content updates, social media, SEO, and analytics, with a focus on delivering timely, on-budget activities and compelling marketing materials

Qualifications

• Bachelor0s degree or diploma in marketing, communications, business administration, public relations, or a related field.
• At least 23 years of related experience in marketing, digital marketing, communications, or business development.
• Experience in education, childcare, family services, hospitality, retail, or another customer-focused industry is preferred.
• Experience managing social media, email marketing, website content, marketing campaigns, and events.
• Working knowledge of digital marketing platforms, content management systems, customer relationship management systems, and analytics tools.
• Strong written and verbal communication skills.
• Excellent copywriting, proofreading, editing, and presentation skills.
• Strong project management, organizational, and time management skills.
• Creative, proactive, detail-oriented, and results-oriented with a hands-on approach.
• Ability to manage multiple priorities and meet deadlines in a fast-paced work environment.
• Collaborative attitude and ability to work with cross-functional teams.
• Ability to analyze marketing data and use insights to improve campaigns and customer engagement.
• Professional working proficiency in English; additional language skills are an advantage.

Responsibilities

• Plan and execute integrated marketing campaigns across digital and offline channels.
• Coordinate marketing activities that support lead generation, student enrolment, customer engagement, and brand growth.
• Work with internal teams and external partners to ensure campaigns are delivered on time and within approved budgets.
• Assist with the development of annual and monthly marketing plans, campaign calendars, and promotional activities.
• Monitor campaign performance and provide regular updates, reports, and recommendations for improvement.
• Maintain accurate records of marketing activities, leads, campaign results, and marketing materials.
• Support remarketing and lead nurturing campaigns to improve engagement and conversions.
• Ensure that all marketing communications are accurate, timely, consistent, and aligned with brand guidelines.
• Manage and update website content to ensure information is accurate, relevant, and up to date.
• Support the management of social media channels, including content planning, scheduling, publishing, and community engagement.
• Create and coordinate engaging marketing content, including copy, newsletters, email campaigns, brochures, presentations, videos, and digital assets.
• Coordinate with internal stakeholders to collect stories, updates, testimonials, photographs, and other content that supports marketing objectives.
• Assist with search engine optimization, online advertising, email marketing, and other digital marketing initiatives.
• Monitor website, social media, and email marketing performance using relevant analytics and reporting tools.
• Maintain marketing databases, contact lists, email templates, and digital content libraries.
• Ensure all published content follows applicable copyright, privacy, advertising, and brand requirements.
• Plan and support open houses, school functions, exhibitions, community activities, parent events, and other marketing events.
• Coordinate event logistics, promotional materials, invitations, registrations, vendors, and post-event communications.
• Support public relations, media requests, partnerships, and other brand-building opportunities.
• Develop and maintain marketing collateral, including flyers, banners, brochures, signage, presentations, and promotional materials.
• Work with internal teams to ensure consistent brand messaging across all communications and customer touchpoints.
• Build positive relationships with families, partners, agents, vendors, media contacts, and other stakeholders.
• Attend events that may be held outside of regular working hours as required.
• Provide professional and responsive service to internal and external stakeholders.

Skills

Marketing Strategy

Digital Marketing

Content Creation

Campaign Management

Lead Generation

Social Media

SEO/SEM

Analytics

Project Management

Copywriting

Education

Bachelor0s degree in marketing

Tools

CMS

CRM systems

Analytics tools

Job description

EtonHouse International Holdings Pte Ltd is seeking a Marketing Executive to support strategy execution, digital marketing, content creation, events, and performance tracking. You will align activities with brand guidelines while collaborating with internal teams and external partners to drive enrolment growth.

The role covers campaign management, website content updates, social media, SEO, and analytics, with a focus on delivering timely, on-budget activities and compelling marketing materials