Marketing Executive - Data-Driven Growth & Insights

KEYENCE SINGAPORE PTE LTD; Singapore; On-site; SGD 60,000 - 85,000; Full time

Job summary

KEYENCE SINGAPORE PTE LTD is seeking a Marketing Data Analyst to plan and execute data-driven marketing activities. You will organize customer data, build reports and dashboards in Excel and Power BI, and research new market potential across industries like semiconductors and robotics.

The role emphasizes ownership, proactive problem solving, and collaborating with global teams to drive sales performance. On-the-job training is provided, and a Bachelor's degree is required.

Qualifications

• Excellent communication skills with internal teams and customers.
• Strong logical thinking and data-driven problem solving.
• Proficient in Excel; knowledge of Power BI/Tableau/Power Automate is a plus.
• Bachelor's degree required.
• Willingness to take ownership and drive execution.
• Passion for marketing with on-the-job training provided.

Responsibilities

• Plan, execute and optimize marketing activities focusing on results and efficiency.
• Organize data, create and update reports and dashboards (Excel/Power BI) for sales decisions.
• Identify and research new and existing market potential (semiconductors, robotics, biomedical, EV).
• Refine in-house CRM database and grow the customer base in the system.
• Provide customer support by connecting customers to Sales Engineers (SE).
• Support the Sales Team with data-driven insights to reveal untapped sales potential.

Skills

Communication

Logical thinking

Excel

Power BI

Tableau

Power Automate

Education

Bachelor's degree

Job description

KEYENCE SINGAPORE PTE LTD is seeking a Marketing Data Analyst to plan and execute data-driven marketing activities. You will organize customer data, build reports and dashboards in Excel and Power BI, and research new market potential across industries like semiconductors and robotics.

The role emphasizes ownership, proactive problem solving, and collaborating with global teams to drive sales performance. On-the-job training is provided, and a Bachelor's degree is required.