Marketing Executive

Cordlife India; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

Cordlife India in Singapore is seeking a Marketing professional to conceptualize and execute 360-degree campaigns across digital, events, and partnerships. You will drive acquisition, retention and referrals while optimizing marketing budgets and collaborating with internal teams and external partners.

The role requires at least a Diploma or Degree with 3 years of experience, strong English and Mandarin communication, and the ability to multitask in a fast-paced environment, mentoring juniors as

Qualifications

• > Diploma or Degree is required.
• "> Knowledge in digital and social media marketing, events management, partner management and traditional marketing.
• "> Ability to think out of the box to explore new approaches.
• "> Ability to multitask in a fast-paced environment.
• "> Strong communication and analytical skills.
• "> English and Mandarin bilingual with reading/writing proficiency.

Responsibilities

• Conceptualize and execute 360-degree marketing campaigns to drive acquisition, retention and referrals with post-campaign analysis.
• Strategize and manage tactical campaigns.
• Plan and execute events.
• Manage client loyalty and referral programs.
• Content generation for advertorials/editorials, digital and social media platforms.
• Strategize and manage digital marketing to optimize performance and budgets.
• Identify and secure relationships with key partners for leads generation and sponsorship opportunities.
• Build relationships with internal and external stakeholders, agencies and vendors.
• Develop marketing collateral and maintain Cordlife’s website and social media channels.
• Source marketing premiums for leads generation and enrollment gifts.
• Oversee daily/weekly/monthly marketing administrative tasks and mentor junior team members.

Skills

Digital marketing

Social media

Events management

Partner management

Traditional marketing

Out-of-the-box

Multitasking

Project management

Communication

Analytical skills

Bilingual EN-MN

Education

Diploma or Degree

Job description

Singapore

Marketing

Requirements

• Diploma or Degree with at least 3 year of relevant working experience
• Knowledge in digital and social media marketing, events management, partner management and traditional marketing.
• Ability to think out of the box to explore new approaches.
• Ability to multitask to work in a fast-paced and dynamic environment.
• Team player with strong project management skills, yet possesses the ability to work both independently with minimal supervision.
• Strong communication and analytical skills.
• Effectively bilingual in English and Mandarin with the ability to read and write well in both languages .
• Candidates with more experience will be considered for a Senior Executive position and experience in mentoring junior members within a team.

Responsibilities

• Conceptualize and execute 360-degree marketing campaigns to drive acquisition, retention and referrals while seeing through post-campaign analysis.
• Strategize and manage tactical campaigns.
• Plan and execute events.
• Manage client loyalty and referral programs.
• Content generation for advertorials/editorials, digital and social media platforms.
• Strategize and manage digital marketing efforts to better optimize marketing performance and budgets.
• Identify and secure relationships with key partners for leads generation and sponsorship opportunities.
• Build relationships and effectively manage both internal stakeholders as well as external partners, agencies and vendors.
• Develop marketing collateral.
• Maintain Cordlife’s website and social media channels.
• Source for Marketing premiums (leads generation, enrollment gifts, etc.)
• Oversee and ensure that the daily/weekly/monthly Marketing administrative tasks are delivered in a timely manner.
• Guide new and junior team members on their daily tasks, and help assimilate them into the team.
• Any other duties as assigned by the Line Manager and Management.