Marketing Executive

Charlton Design; Singapore; On-site; SGD 36,000 - 67,000; Full time

Job summary

Charlton Design in Singapore is seeking a marketing professional to help plan and execute campaigns across digital, print and social channels. You will monitor performance, analyze results, and recommend improvements to maximize impact.

The role covers content creation, branding, market research, event support, and collaboration with internal teams and external vendors to deliver cohesive messages and successful campaigns.

Responsibilities

• Assist in planning and implementation of marketing campaigns across digital, print, social media, etc.
• Monitor and analyze the performance of campaigns and make recommendations for improvement.
• Develop engaging marketing materials including brochures, emails, social media posts, and website content.
• Ensure content aligns with brand's tone, message, and identity.
• Manage social media accounts and update websites regularly.
• Support SEO/SEM initiatives and email marketing campaigns.
• Assist in running Google Ads and social media ads (Meta, LinkedIn, etc.).
• Conduct market research to identify trends, customer needs, and competitive activity.
• Prepare reports and present insights to the marketing or management team.
• Help plan and execute marketing events such as product launches, trade shows, and promotional campaigns.
• Coordinate with vendors, partners, and internal teams for event logistics.
• Ensure consistent brand messaging across all marketing materials and channels.
• Monitor brand reputation and contribute to positive public relations efforts.

Job description

• Marketing Strategy & Campaigns:
  Assist in the planning and implementation of marketing campaigns across various channels (digital, print, social media, etc.).
  Monitor and analyze the performance of campaigns and make recommendations for improvement.
• Content Creation & Management:
  Develop engaging marketing materials including brochures, emails, social media posts, and website content.
  Ensure all content aligns with the brand's tone, message, and identity.
• Digital Marketing:
  Manage social media accounts and update websites regularly.
  Support SEO/SEM initiatives and email marketing campaigns.
  Assist in running Google Ads and social media ads (Meta, LinkedIn, etc.).
• Market Research & Analysis:
  Conduct market research to identify new trends, customer needs, and competitive activity.
  Prepare reports and present insights to the marketing or management team.
• Event Coordination:
  Help plan and execute marketing events such as product launches, trade shows, and promotional campaigns.
  Coordinate with vendors, partners, and internal teams for event logistics.
• Brand Management:
  Ensure consistent brand messaging across all marketing materials and channels.
  Monitor brand reputation and contribute to positive public relations efforts.