Data & Marketing Senior Executive/Supervisor

Keyence Singapore Pte Ltd; Singapore; On-site; SGD 85,000 - 125,000; Full time

Job summary

Keyence Singapore Pte Ltd is seeking a professional to combine data analysis and marketing leadership to build foundational datasets and insights that drive sales analysis and market development using Microsoft, SAP, and Keyence software.

The role covers leading integrated B2B marketing activities—promotional planning, lead generation, and sales enablement—and guiding the marketing team toward measurable growth. A Bachelor's degree and 4–9 years in marketing are expected.

Qualifications

• Proficiency in Excel and Power BI or Tableau; experience building reports and dashboards.
• Knowledge of Power Automate is a plus

Responsibilities

• Lead integrated B2B marketing activities—promotional planning, lead generation, and sales enablement—and guide the marketing team toward measurable growth.
• Build datasets and reports to define sales direction; turn data-driven insights into targeted marketing actions.
• Drive sales analysis and market development using Microsoft, SAP, and Keyence software.

Skills

Data analysis

Marketing leadership

Lead generation

Campaign management

Education

Bachelor's degree

Tools

Excel

Power BI

Tableau

Power Automate

Job description

Job Summary

• Role: Combine data analysis and marketing leadership to build the foundational datasets and insights that drive sales analysis and market development using Microsoft, SAP, and Keyence software.
• Objective: Build and maintain the datasets and reports that define sales direction; turn those data-driven insights into targeted marketing and sales actions and guide and execute those initiatives.
• Marketing scope: Lead integrated B2B marketing activities — promotional planning, lead generation, and sales enablement — and guide the marketing team toward measurable growth.

Requirements

• Proficiency in Excel and Power BI or Tableau; experience building reports and dashboards.

• Knowledge of Power Automate is a plus

Experience & Qualifications

• 4 to 9 years professional marketing experience (B2B preferred).
• Proven, data-driven marketing, campaign executive, and lead-generation experience.
• Demonstrated leadership potential: able to set direction, guide sales priorities and actions, and drive execution
• Minimum Bachelor's degree

Personal qualities

• Proactive in proposing ideas for sales performance improvement

• Curious to investigate the reasons behind any outcomes
• Purpose-driven mindset, always questioning the 'why' behind actions
• High hospitality standards, akin to a first-class hotel, understanding and anticipating others' needs
• Ready to take immediate action
• Meticulous and likes to double-check completed assignments, committed to thoroughness in achieving decided objectives

What We Offer

• Culture: Empowerment within the scope of data performance, flat hierarchy, respect for frontliners' opinions, teamwork in problem-solving
• Environment: A hardworking and talented team, a company where diligent and steady performers thrive, rational and grounded in reason