Marketing Executives

VIPTEACHER PTE. LTD.; Singapore; On-site; SGD 42,000 - 60,000; Full time

Job summary

VIPTEACHER PTE. LTD. in Singapore is seeking a proactive Marketing Executive to drive brand awareness, lead generation, and student enrollment growth. You will manage digital channels, create engaging content, and optimize marketing performance across online and offline platforms.

You will collaborate with teams in the China region, coordinate campaigns with agencies, and develop partnerships with schools and community organisations to expand outreach and enrolments.

Qualifications

• Diploma or Degree in Marketing, Communications, Business, or related field.
• 2-3 years of marketing experience, education industry experience is an advantage.
• Strong understanding of digital marketing channels and social media platforms.
• Experience managing Meta Ads and Google Ads preferred.
• Familiarity with content creation tools (e.g., Canva, CapCut, Adobe tools) is a plus.

Responsibilities

• Manage and grow engagement across digital platforms, including WhatsApp, Facebook, Instagram, and Xiaohongshu (XHS), with CRM tracking.
• Plan and execute a monthly content calendar, including photography, videography, and graphic design for social media and materials.
• Plan, execute, and optimize paid advertising campaigns on Google and Meta (Facebook/Instagram), monitoring CPL, conversion rates, and ROI.
• Identify and develop new lead generation channels through partnerships with schools, childcare centres, and community organisations.
• Support business development via networking, cold outreach, and partnerships to drive enquiries and enrolments.
• Coordinate with external marketing agencies to ensure alignment with brand goals.
• Collaborate with the China region team on website content localization and QA.
• Source and manage vendors for printed marketing materials and coordinate timelines.
• Plan and support marketing events such as open houses, roadshows, and school fairs.
• Work with partners to co-organize events and expand outreach.
• Ensure consistent brand messaging and campaigns aligned with enrolment cycles.
• Track performance across marketing channels and prepare reports on leads, conversions, and ROI.
• Maintain an organised lead database and follow-up processes to maximise conversion.
• Monitor competitors and market trends and recommend data-driven improvements.

Skills

Digital marketing

Content creation

Campaign management

Social media

Education

Diploma or Degree in Marketing/Related field

Tools

Canva

CapCut

Adobe tools

Job description

Job Description & Requirements

We are seeking a proactive and results-driven Marketing Executive to drive brand awareness, lead generation, and student enrollment growth. The role focuses on managing digital channels, executing campaigns, producing engaging content, optimizing marketing performance across both online and offline platforms, and supporting partnership development to expand outreach and enrollment opportunities.

Key Responsibilities

• Manage and grow engagement across digital platforms, including WhatsApp, Facebook, Instagram, and Xiaohongshu (XHS), while ensuring timely responses and accurate CRM tracking
• Plan and execute a monthly content calendar, including direction for photography, videography, and graphic design for social media, campaigns, and educational materials
• Plan, execute, and optimize paid advertising campaigns on Google and Meta (Facebook/Instagram), monitoring performance metrics such as cost per lead, conversion rates, and ROI
• Identify and develop new lead generation channels through partnerships with schools, childcare centres, and community organisations, including outreach and collaboration efforts
• Support business development initiatives through networking, cold outreach, and partnership engagement to drive enquiries and enrolments
• Liaise with external marketing agencies (if engaged), providing clear briefs, creative direction, and feedback to ensure alignment with brand and campaign objectives
• Collaborate with the team based in China region on website content development, localization, updates, and quality assurance
• Source and manage vendors for printed marketing materials (e.g., flyers, banners, brochures), including quotations, timelines, and delivery coordination
• Plan and support marketing events such as open houses, roadshows, school fairs, and workshops, including coordination of logistics and promotional materials
• Work with partners and external stakeholders to co-organise events and expand outreach opportunities
• Ensure consistent brand messaging across all channels and develop campaigns aligned with enrolment cycles and key periods
• Track and analyse performance across all marketing channels, including partnerships and events, and prepare regular reports on leads, conversions, and ROI
• Maintain an organised lead database and ensure proper follow-up processes to maximise conversion
• Monitor competitors and market trends, and recommend improvements based on data insights

Requirements

• Diploma or Degree in Marketing, Communications, Business, or related field
• 2-3 years of relevant marketing experience (education industry experience is an advantage)
• Strong understanding of digital marketing channels and social media platforms
• Experience managing Meta Ads and Google Ads preferred
• Familiarity with content creation tools (e.g., Canva, CapCut, Adobe tools) is a plus
• Strong project management and organizational skills
• Good written and verbal communication skills in English (Chinese is an advantage for XHS content)
• Able to drive high conversion rate.
• Self-driven, hands-on, and able to work independently