Marketing Executive (Content Writer)

Raffles Education Limited; Singapore; On-site; SGD 39,000 - 67,000; Full time

Job summary

Raffles Education Limited is seeking a talented Content & Social Media Executive to join our marketing team in Singapore. You will craft engaging articles, marketing copy, and social posts, collaborating with design and video teams to tell compelling stories across platforms.

You will plan, write, and schedule content for Instagram, Facebook, TikTok, LinkedIn, and more, while tracking performance and adapting strategies to trends. A strong portfolio and English mastery are essential.

Qualifications

• 3+ years of professional content writing, copywriting, blogging, or digital publishing
• Strong portfolio showcasing versatility in writing across platforms
• Experience in social media content creation and scheduling
• Excellent command of written English with storytelling and conceptual thinking
• Bachelor's degree in Journalism, Communications, Marketing, English, or related field

Responsibilities

• Write engaging, well-researched articles, marketing copy, campaign content, and event coverage for social media, websites, and print.
• Proofread and edit copy to ensure consistency in tone, grammar, and brand voice.
• Plan, write, and schedule content for various social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Collaborate with design and marketing teams to develop creative concepts and content calendars.
• Monitor post-performance, audience engagement, and trends to optimise content strategy.
• Edit short-form videos for social media using CapCut or Adobe Premiere Pro; design basic social graphics using Canva.
• Stay up-to-date with content trends and platform algorithms.

Skills

Content writing

Editing

Storytelling

Social media

Content strategy

Education

Bachelor's degree in Journalism, Communications, Marketing, English, or a related field

Tools

CapCut

Adobe Premiere Pro

Canva

Photoshop

Job description

Job Summary

We are looking for a talented, creative, and drivenContent & Social Media Executiveto join our marketing team. This role requires a skilled storyteller with a strong command of language and a good eye for aesthetics, capable of creating compelling content across platforms—from articles and marketing copy to social media posts and video content. The ideal candidate must understands how to engage audiences through storytelling, visual media, and platform-appropriate content strategies.

Key Responsibilities - Content Writing & Editing

Write engaging, well-researched articles, marketing copy, campaign content, and event coverage for social media, websites, and print. Proofread and edit copy to ensure consistency in tone, grammar, and brand voice.

Social Media & Campaign Execution

• Plan, write, and schedule content for various social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).

• Collaborate with design and marketing teams to develop creative concepts and content calendars.

• Monitor post-performance, audience engagement, and trends to optimise content strategy.

Creative Collaboration

• Work closely with graphic designers and video editors to align messaging with visual storytelling.

• Contribute creative ideas and messaging for campaign launches, promotions, and events.

Multimedia Content Creation

• Edit short-form videos for social media using tools likeCapCutorAdobe Premiere Pro.

• Design basic social media graphics usingCanva.

• Use ofPhotoshopor other Adobe tools is a plus.

• Agile Execution

• Adapt quickly to changing priorities and manage multiple content deadlines under tight timelines.

• Remain up-to-date with content trends, cultural shifts, and platform algorithms.

Requirements

• Bachelor’s degree inJournalism, Communications, Marketing, English, or a related field.

• Minimum3 years of professional experiencein content writing, copywriting, blogging, or digital publishing

• Strong portfolio showcasing versatility in writing styles and tone for different platforms.

• Demonstrated experience in social media content creation and scheduling.

• Excellent command of written English with strong storytelling and conceptual thinking skills.