Marketing Executive

Superpets Trading Pte Ltd; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

Superpets Trading Pte Ltd is seeking a Marketing Executive (Content & Digital) to build and manage monthly and quarterly content and campaign calendars, plan launches, promotions, and seasonal moments with end-to-end campaign ownership.

You will develop campaign themes, content angles, and communication approaches for diverse audiences, and monitor performance across reels, short-form video, social posts, EDMs and paid campaigns.

Qualifications

• Diploma or Degree in Marketing or related field preferred.
• 2–3 years of relevant marketing experience in digital or content marketing.
• Strong understanding of social media trends and platforms.

Responsibilities

• Build and manage monthly and quarterly content and campaign calendars.
• Plan campaigns around product launches, promotions, and seasonal moments.
• Develop campaign themes, content angles, and communication approaches.
• Own campaign execution from briefing to delivery and review.
• Monitor performance across reels, short-form video, social posts, EDMs, and paid campaigns.

Skills

Social media management

Creative direction

Campaign planning

Project management

Data-driven optimization

Education

Diploma or Degree in Marketing

Tools

Instagram Reels

TikTok

Short-form video

Job description

About the role

We are looking for a Marketing Executive (Content & Digital) of the content role involves building and managing monthly and quarterly content and campaign calendars, planning campaigns around product launches, promotions, seasonal moments, and business priorities. You will co-develop campaign themes, content angles, and communication approaches for different audiences, and take end-to-end ownership of campaign execution including briefing, coordinating, timeline management, and delivery. With the opportunity to look at new products entering the market and also attending pet events

This is not a role just about scheduling content and following trends. You should be interested in understanding how content can capture attention and translate ideas into marketing initiative or campaigns.

Key responsibilities

• Build and manage the monthly and quarterly content and campaign calendar

• Plan campaigns around product launches, promotions, seasonal moments, and business priorities

• Develop campaign themes, content angles, and communication approaches for different audiences

• Take end-to-end ownership of campaign execution — briefing, coordinating, timeline management, and delivery

• Monitor performance across Reels, short-form video, social posts, EDMs, and paid campaigns

• Track reach, engagement, watch time, clicks, and conversions

• Identify underperforming content, diagnose why, and recommend specific fixes

• Develop hooks, creative concepts, and content direction for Reels, videos, and social posts

• Write clear creative briefs for content creators and designers

• Review content before publishing to ensure it meets campaign objectives and brand direction

What we're looking for

• Diploma or Degree in Marketing, Digital Marketing, Mass Communication, Business or a related field would be beneficial

• Preferably 2–3 years of relevant marketing experience, particularly in digital marketing, social media or content marketing.

• Strong understanding of Instagram Reels, TikTok, short-form video and current social media trends.

• Experience planning and managing marketing and content calendars.

• Able to provide creative direction to content creators, rather than only coordinating schedules.

• Comfortable analysing marketing performance and turning data into actionable recommendations.

• Able to identify why content or campaigns may not be performing and propose practical solutions.

• Strong project management, planning and coordination skills.

• Good written and verbal communication skills.

• Able to manage multiple campaigns, stakeholders and deadlines simultaneously.