Marketing Executive

PRINCE'S LANDSCAPE PTE. LTD.; Singapore; On-site; SGD 39,000 - 61,000; Full time

Job summary

Prince's Landscape Pte. Ltd. in Singapore is seeking a proactive Marketing Executive to drive campaign scheduling, content publishing, and website updates across multiple platforms.

You will support social media, email marketing, and analytics, coordinating with designers, vendors, and the sales team to keep campaigns moving and data accurate. The role reports to the Marketing Manager and offers exposure to WooCommerce, Shopify, Webflow, and AI-assisted workflows.

Qualifications

• Diploma or degree in Business, Marketing, Communications or related field.
• At least 2 years experience in marketing, digital marketing or e-commerce.
• Experience running campaigns via Meta Ads Manager.
• Experience using EDM or marketing automation platforms (Active Campaign, Brevo or Mailchimp).
• Familiarity with AI tools like ChatGPT or Claude for content and analytics.
• Understanding of agentic AI for website performance is a plus.

Responsibilities

• Coordinate campaign scheduling and publication across Meta and other channels.
• Maintain campaign trackers with spend, reach, and engagement data.
• Support website updates across WooCommerce, Shopify and Webflow.
• Assist with social media content calendars and ideation.
• Support WhatsApp/Sales enquiries and automation of handling.
• Capture and organize marketing assets from shoots and events.
• Analyze weekly sales and customer data to provide insights.

Skills

Campaign scheduling

Social media management

Website content updates

Content ideation

Analytics & insights

Vendor coordination

AI tool usage

English writing

Chinese content (adv)

Education

Diploma or degree in Business/Marketing/Communications

Tools

Claude

ChatGPT

Active Campaign

Brevo/Mailchimp

WooCommerce

Shopify

Webflow

Job description

One of the oldest nurseries in Singapore, Prince's has over 50 years' experience in the industry. Started out humbly as a flower shop, Prince's has evolved into a full-fledged landscape design and installation specialist. At the international front, our global connections ensure that Prince's meets the needs of our customers. Strategic alliances with Europe, Australasia, and Asia have been a boon to our service-oriented culture.

You will work across our seven business divisions, covering corporate plant rental, landscape design and installation, landscape maintenance, festive venue decoration, event plant display, cleaning services, retail horticulture and horticultural skills training. You will report directly to the Marketing Manager.

This role is the execution engine of the marketing team. You will keep campaigns moving, keep our systems and trackers accurate, support our websites and social platforms hands-on, and help capture the content that our campaigns run on.

Role Duties:

A. Campaign Scheduling & Execution

• Schedule and publish campaign content across Meta and other channels, and monitor that everything goes live as planned
• Maintain campaign trackers with spend, reach, engagement and enquiry data, and flag anything underperforming
• Support seasonal campaigns, including Christmas and Chinese New Year, across multiple divisions
• Coordinate with designers and vendors on artwork deadlines, revisions and final files

B. Marketing Administration & Coordination

• Maintain the monthly marketing task sheet and project board, keeping task detail, owners and deadlines current
• Log incoming enquiries from email, WhatsApp and the hotline into the enquiry tracker, and keep records accurate and up to date
• Handle marketing administration such as name card orders, collateral requests and vendor coordination
• Prepare meeting materials, campaign summaries and internal updates as required

C. Website & E-commerce Support

• Update and maintain website content, product listings and pricing across our platforms (WooCommerce, Shopify and Webflow) using Claude and other AI tools
• Carry out website maintenance, updates and troubleshooting hands-on with the help of agentic AI tools, ensuring backend functionality across all platforms
• Support website creation and revamp initiatives
• Work with external vendors on website work when needed, briefing and reviewing their output against our brand and UX standards
• Liaise with operations for B2B order resolutions

D. Social Media & Content

• Maintain the social media content calendar across Instagram, TikTok, Facebook and LinkedIn
• Assist with content ideation such as UGC, reels, captions and product storytelling
• Monitor comments, messages and online reviews, and elevate anything requiring a considered response
• Use AI tools to generate and refine content ideas, copy and creative variations at speed

E. Enquiry & WhatsApp Support

• Support the WhatsApp Business API workflow alongside the sales team, ensuring enquiries reach the right person and nothing is left unanswered
• Monitor enquiry routing and follow-up timing, and flag delays for follow-up
• Support the ongoing automation of enquiry handling and logging, and maintain the process while automation is being build

F. Photography & Production Support

• Take photographs and video for internal events and for supporting departments such as Safety, HR and Operations, using company equipment
• Assist with mood boards and shoot preparation for campaign video, photo and product shoots
• Collaborate with the marketing team and third-party vendors during shoots, as on-screen talent or crew
• Organise and file shoot output into the marketing asset library

G. Analytics Support

• Analyse weekly and monthly sales, inventory and customer data, and translate findings into actionable insights for B2B and B2C
• Assist with cross-functional tasks during festive periods and special projects
• Take on ad hoc marketing tasks assigned by the Marketing Manager as business needs arise

Candidate profile:

• Diploma or degreein Business, Marketing, Communications or arelated discipline, orequivalent relevant professionalexperience.
• At least 2years of relevantexperience in marketing, digital marketing, e-commerce or arelated field.
• Practicalexperience running orsupporting campaigns usingMeta Ads Manager.
• Practical experience usingan EDM ormarketing automation platformsuch as Active Campaign, Brevo or Mailchimp.
• Practical experience usingAI toolssuchas ChatGPT orClaude tosupport content development, analysis, research orproductivity, with appropriatejudgement around accuracyand quality.
• Understanding of agenticAI and itspotential applicationsforimproving website performance, streamlining workflowsand automating appropriatetasks is anadvantage.
• Familiarity with WooCommerce, Shopify, Webflow orother CMS platformsis an advantage.The ability andwillingness to learnnew platforms anduse appropriate toolsto work efficientlyare valued.
• Working knowledge ofsocial media platformsincluding Instagram, TikTok, Facebook and LinkedIn.
• Basic photography andvideography skills, includingthe ability tooperate a camerafor events andproduct content.
• Comfortable working withmarketing data andanalytics toolssuch as GoogleAnalytics and MetaAds Manager, withthe ability tointerpret basic performancemetrics.
• Ability to produceor review Chinese-language marketing contentis an advantagewhere relevant tothe role’s campaignrequirements. This maybe demonstrated throughlanguage proficiency orrelevant professional experience.
• Strong attention todetail, adaptability andstructured approach towork.
• Resourceful and solutions-oriented, with the abilityto identify opportunities, propose practical solutionsand take initiativewithin agreed responsibilities.
• Able to managemultipletasks and competingpriorities while maintainingquality and meetingagreed deadlines.
• Demonstrated ability tolearn new tools, processes and platformsandapply new knowledgeeffectively.
• Reliable and accountable, with clearownershipof assigned tasks, deliverables and deadlines.
• Comfortable contributingto bothbehind-the-scenes marketingactivities andcontentinvolvingon-camera participation, where required bythe role.

We regret to inform only shortlisted candidates will be contacted.