Marketing Director

An Fu Private Limited; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

An Fu Private Limited in Singapore seeks a Marketing Manager to oversee current offerings, drive new product initiatives, and maintain brand-aligned catalogue updates. The role involves researching market trends, building strategies, and coordinating with GM on multi-channel campaigns.

The candidate will supervise promotional content, coordinate with media and agencies, and present reports to senior executives while managing the department budget.

Responsibilities

• Oversees current offerings and comes up with initiatives for new products
• Edit and update product catalogue following brand guidelines
• Establishes marketing goals based on past performance and market forecasts
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other information to form marketing strategies
• Works with GM to develop detailed marketing plans for all media channels and sales teams
• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
• Communicates with media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
• Works within the department budget to develop cost-effective marketing plans for each campaign (launch or promo)
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives

Job description

• Oversees currentofferings and comes up with initiatives for new products
• Edit and update productcatalogue following brand guideline
• Establishes marketinggoals based on past performance and market forecasts
• Researches and analysesmarket trends, demographics, pricing schedules, competitor products, and otherrelevant information to form marketing strategies
• Works with GM to developdetailed marketing plans for all media channels and sales teams
• Approves and overseesthe creative development of promotional materials, website content,advertisements, and other marketing-related projects
• Communicates withvarious media buyers, advertising agencies, printers, and other services tohelp marketing projects come to fruition
• Provides in-depthinformation to interested clients, and acts as a representative for themarketing department in important buyer meetings
• Works within thedepartment budget to develop cost-effective marketing plans for each campaign(launch or promo)
• Tracks all marketing andsales data and creates detailed written reports and verbal presentations tobring to senior executives