Marketing Director

J&L Apex Advisory; Singapore; Sur place; SGD 300 000 - 520 000; Plein temps

Résumé du poste

J&L Apex Advisory, a fast-growing global online trading platform, seeks a Marketing Director in Singapore to lead the marketing strategy and a 50+ person team. You will report to the CEO and drive growth, brand, and performance across country and global leadership.

The role requires strategic, commercial thinking and the ability to earn trust across country and regional/global leadership while ensuring compliance with financial promotion rules.

Qualifications

• 12+ years of marketing experience.
• 5+ years leading large teams with managers reporting to you.
• Experience leading growth/performance and brand/creative functions.
• Experience in a matrix structure with country and regional/global reporting lines.
• Strong commercial skills: annual planning, budget ownership, channel strategy and performance metrics.

Responsabilités

• Set country marketing strategy and annual plan with budget, channels, and growth targets.
• Adapt global brand programmes for the local market and align with global leadership.
• Lead a 50+ person team including the management layer.
• Drive acquisition and engagement metrics with clear measurement and reporting.
• Work with compliance to ensure marketing stays within financial promotion rules.
• Strengthen partner and affiliate marketing channels with business teams.

Connaissances

Marketing leadership

Growth marketing

Brand marketing

Budget ownership

Description du poste

J&L Apex Advisory is partnering with a fast-growing global online trading platform (FX / CFDs, multi-asset) on a Marketing Director role in Singapore. The business has scaled rapidly in trading volume and active users over the past two years, and is now looking for a senior marketing leader to set the strategy for its global market.

THE ROLE

This is a senior leadership position. You will own the marketing strategy and lead multiple teams across brand, design, growth and related functions. You will report to the CEO.

The role suits a leader who thinks strategically and commercially, and who can earn the trust of both country and global leadership.

KEY RESPONSIBILITIES

• Set the country marketing strategy and annual plan, including budget allocation, channel mix and growth targets
• Adapt global brand programmes and campaigns for the local market, while representing local priorities to global leadership
• Lead, develop and organise a 50+ person team, including its management layer
• Drive acquisition and engagement performance (e.g. new funded clients, active traders, CAC, LTV) with clear measurement and reporting
• Work with compliance to keep all marketing activity within applicable financial promotion rules
• Strengthen partner and affiliate marketing channels together with business teams

WHAT WE ARE LOOKING FOR

• 12+ years of marketing experience, including 5+ years leading large teams with managers reporting to you
• Experience leading both growth / performance marketing and brand / creative functions
• Background in online brokerage, FX / CFD, digital asset exchanges, investment apps or fintech
• Experience working in a matrix structure, with both country and regional / global reporting lines
• Strong commercial skills: annual planning, budget ownership, channel strategy and performance metrics

NICE TO HAVE

• Experience with introducing broker (IB), affiliate or partner marketing programmes
• Knowledge of financial promotion and advertising rules for leveraged or regulated products
• Experience localising global sponsorships or brand campaigns
• Experience across multiple Asian markets