Head of Marketing

Long Bridge HK Limited; Singapore; Presencial; SGD 180.000 - 320.000; Jornada completa

Descripción de la vacante

Long Bridge HK Limited is seeking a Head of Marketing to lead Singapore’s strategy, budget and performance. You will drive customer acquisition, activation and retention while shaping an integrated online/offline marketing approach and partnerships.

You will lead a high-performing team, align with regional stakeholders and translate insights into measurable growth. Strong fintech or financial services experience is preferred, with excellent English and Mandarin being advantageous.

Formación

• Minimum 8 years in marketing or related commercial functions with leadership experience.
• Proven track record of driving customer growth and commercial outcomes in Singapore.
• Fintech or digital investment/wealth platforms experience preferred.
• Strong multi-channel marketing, partnerships, customer acquisition and lifecycle management.
• Strong commercial acumen and ability to translate customer insights into results.
• Demonstrated leadership and cross-functional collaboration capabilities.
• Excellent English communication; Mandarin a plus.

Responsabilidades

• Own Singapore’s marketing strategy, budget and performance targets.
• Drive customer acquisition, activation and retention.
• Lead integrated marketing across online and offline channels and partnerships.
• Collaborate with Product, Business, Compliance and regional teams.
• Oversee marketing plans, budgets and ROI; ensure regulatory compliance.

Conocimientos

Marketing leadership

Growth strategy

Customer acquisition

Lifecycle management

Cross-functional collaboration

Analytical skills

Stakeholder management

English communication

Mandarin (advantage)

Fintech experience

Descripción del empleo

Job Description

The Head of Marketing will lead Singapore’s marketing strategy, budget and commercial performance, with a focus on customer acquisition, activation and retention. You will develop an integrated marketing approach across online and offline channels and partnerships, translating market insights and business priorities into effective growth strategies.

Working closely with business leaders and regional stakeholders, you will lead a high-performing team, strengthen market positioning and deliver measurable business impact.

Key Responsibilities

Commercial Performance & Growth

• Own Singapore’s marketing strategy, budget and performance targets, driving sustainable growth across customer acquisition, activation and retention.
• Improve conversion across the customer journey, strengthen customer engagement and maximise long-term customer value.
• Drive overall business performance by aligning marketing initiatives with commercial priorities and optimising marketing investment and ROI.

Marketing Strategy & Channel Development

• Lead integrated marketing initiatives across online and offline channels and partnerships.
• Identify growth opportunities through market research, customer insights and competitive analysis.
• Develop locally relevant marketing strategies and customer engagement initiatives to strengthen brand awareness, market positioning and customer preference.

Team Leadership & Collaboration

• Lead and develop a high-performing team, establishing clear objectives, performance expectations and accountability.
• Collaborate with Product, Business, Compliance and regional teams to align marketing initiatives with business priorities and enhance customer experience.
• Oversee budgets, external partners and resources, adapting strategies to changing market conditions and business needs.

Performance & Governance

• Oversee marketing planning, budgeting and performance reporting, using funnel, cohort and campaign analysis to inform decisions.
• Monitor key indicators across customer acquisition, activation, retention, engagement, brand performance and marketing ROI.
• Ensure marketing activities comply with applicable regulatory requirements and internal policies.

Qualifications

• 8+ years of experience in marketing, growth, business development or related commercial functions, including team and budget leadership.
• Proven track record of driving customer growth and measurable commercial outcomes in Singapore.
• Experience in fintech, digital investment/wealth platforms, financial services is preferred.
• Strong understanding of multi-channel marketing, partnerships, customer acquisition and lifecycle management.
• Strong commercial acumen and analytical skills, with the ability to translate customer insights and data into business results.
• Demonstrated leadership, stakeholder management and cross-functional collaboration capabilities.
• Adaptable, resourceful and results-oriented, with the ability to balance strategic thinking with effective execution.
• Excellent English communication skills; Mandarin proficiency is an advantage to interact with stakeholders in Greater China.