Marketing Coordinator

Vanderlande Industries GmbH; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic company is seeking a Marketing Coordinator for a full-time role focused on marketing execution, market intelligence, and event management. The ideal candidate will have 1-5 years of experience in customer-facing marketing roles, strong communication skills, and the ability to support the sales team effectively. Key responsibilities include managing marketing events, researching market trends, and collaborating with various teams to ensure brand consistency.

Qualifications

• Proven experience in event planning and execution.
• 1-5 years in marketing roles, preferably customer-facing.
• Familiarity with lead generation activities and marketing channels.

Responsibilities

• Coordinate and execute marketing events like trade shows and webinars.
• Support sales team with marketing materials and presentations.
• Conduct market research to provide insights for strategy.

Skills

Communication skills

Organizational skills

Project management

CRM proficiency

Digital marketing knowledge

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Salesforce

HubSpot

Job description

Marketing Coordinator

Department: Sales
Reports to: Sales Director, APAC
Employment Type: Full-time
Experience Level: Junior (1-5 years)

Position Overview

We are seeking a dynamic and motivated Sales & Marketing Executive/Coordinator to join our growing team. This role focuses on hands-on marketing execution with a particular emphasis on market intelligence and analysis, external-facing marketing activities and event management that supports our sales team's objectives. The ideal candidate will have 1-5 years of experience in customer-facing marketing roles and a proven track record in event coordination and execution.

Key Responsibilities

Sales Support

• Work with the central team to generate and qualify marketing leads through events, digital marketing campaigns, and content marketing
• Support sales team with presentations, marketing materials, case studies, and competitive intelligence
• Coordinate sales enablement activities and training material development
• Track and report on lead quality and conversion metrics to optimise marketing efforts

• Conducting comprehensive market research and analysis to identify emerging trends, consumer preferences, and industry dynamics.
• Gathering and analysing data from various sources, including industry reports, market surveys, consumer, feedback, and competitor analysis.
• Preparing comprehensive market intelligence reports, presentations, and recommendations for senior leadership and stakeholders.
• Staying up to date with industry regulations, economic trends, and technological advancements that may impact the market landscape.
• Conduct competitive analysis and market research to provide context to sales performance and identify growth opportunities.
• Evaluate the sales pipeline to assess the health of opportunities at various stages.

Marketing Execution

• Plan, coordinate, and execute marketing events including trade shows, webinars, workshops, and networking events
• Manage event logistics from concept to completion, including coordination, booth setup, and post-event follow-up
• Create and distribute marketing materials for events and campaigns
• Support digital marketing initiatives including social media content, email campaigns, and website updates

• Conduct market research to identify new opportunities and competitive insights
• Represent the company at industry events, trade shows, and networking functions
• Build and maintain relationships with event organizers, industry partners, and key stakeholders
• Coordinate speaking opportunities and thought leadership activities
• Develop and maintain a calendar of relevant industry events and marketing opportunities

Collaboration & Reporting

• Work closely with sales team to ensure marketing activities generate quality leads and support sales objectives
• Collaborate with internal teams to ensure consistent brand messaging across all touchpoints
• Prepare regular reports on marketing activities, lead generation performance, and event ROI
• Support other marketing initiatives and campaigns as needed

Required Qualifications

Education & Experience

• Bachelor's degree in Marketing, Business, Communications, or related field
• 1-5 years of experience in marketing, preferably in external-facing or customer-facing roles
• Proven experience in event planning, coordination, and execution
• Experience with lead generation and sales support activities through marketing channels

Skills & Competencies

• Strong communication and interpersonal skills with ability to engage diverse audiences
• Excellent organizational and project management abilities
• Proficiency in CRM systems (Salesforce, HubSpot, or similar)
• Experience with marketing automation tools and social media platforms
• Basic understanding of digital marketing principles and tactics
• Ability to work independently and manage multiple projects simultaneously
• Strong attention to detail and follow-through capabilities

Personal Attributes

• Outgoing personality with natural networking abilities
• Comfortable presenting to groups and representing the company publicly
• Results-oriented with a track record of meeting targets and deadlines
• Adaptable and able to thrive in a fast-paced environment
• Team player with collaborative mindset

Preferred Qualifications

• Experience in B2B marketing or sales environments
• Familiarity with marketing analytics and reporting tools
• Previous experience with trade show management
• Knowledge of industry-specific regulations or standards relevant to our sector