Marketing & Communications Lead - Campaigns, Brand & Growth

CANADIAN INTERNATIONAL SCHOOL PTE LTD; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

The Canadian International School (CIS) in Singapore seeks a Marketing and Communications Manager to lead the development and execution of strategic marketing and communications initiatives. You will steer both teams to build brand awareness, describe CIS and its services, and drive lead acquisition across channels.

You will oversee end-to-end campaigns, content planning, and measurement, ensuring on-time delivery and budget adherence, with a focus on ROI and impactful storytelling for an

Qualifications

• Bachelor’s degree in Communications, Marketing or equivalent.
• Minimum 7 years’ experience in communications and marketing.
• Experience with marketing including content, SEO, digital and paid media.
• Proven ability to develop and drive campaigns and strategic plans.
• Excellent written English and creative writing with strong communication.
• Strong interpersonal, presentation and organizational skills.
• Experience in the international school sector is beneficial.

Responsibilities

• Contribute to overall marketing and communications strategies and business plans while ensuring EduTrust compliance.
• Oversee and guide the team on all marketing and communications matters.
• Manage the marketing budget, including expenditure and ROI.
• Develop and manage end-to-end marketing campaigns and CIS’s major events across channels.
• Create and manage release dates for recurring publications and annual content planner.
• Oversee internal newsletters, advisories and projects ensuring brand consistency and deadlines.
• Prepare routine reporting on marketing metrics and ROI with improvement recommendations.
• Manage the quality of marketing agencies and their SLAs.
• Manage surveys, analysis, reporting and recommendations.
• Create and distribute press releases when necessary.
• Develop existing referral sites or lists and alumni relations communications.

Skills

Strategic marketing

Team leadership

Content creation

SEO & digital marketing

Campaign management

ROI analysis

Interpersonal skills

Public relations

Education

Bachelor's degree in Communications/Marketing

Tools

CRM systems

Google Analytics

SEO tools

Job description

The Canadian International School (CIS) in Singapore seeks a Marketing and Communications Manager to lead the development and execution of strategic marketing and communications initiatives. You will steer both teams to build brand awareness, describe CIS and its services, and drive lead acquisition across channels.

You will oversee end-to-end campaigns, content planning, and measurement, ensuring on-time delivery and budget adherence, with a focus on ROI and impactful storytelling for an