Marketing & Communications Manager: Brand & Growth Leader

canadian international school pte ltd; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

The Canadian International School is seeking a Marketing and Communications Manager to lead the marketing and communications teams, shaping strategies to build brand awareness and promote services. You will manage end-to-end campaigns, content, and events while ensuring on-time, on-budget delivery.

You will report to the Director of Marketing and Admissions and drive internal and external communications, with a focus on measurable ROI, stakeholder engagement, and alumni outreach.

Qualifications

• Bachelor’s degree in communications or marketing or equivalent.
• Minimum 7 years’ experience in communications and marketing.
• Experience with content, SEO, digital and paid media.
• Proven ability to develop and drive campaigns and strategic plans.
• Excellent written English and strong interpersonal skills.
• Ability to create targeted content with measurable ROI.
• Strong organisational skills and ability to meet deadlines.

Responsibilities

• Contribute to overall marketing and communications strategies and business plans.
• Oversee the marketing and communications teams and budget.
• Develop end-to-end marketing campaigns and major events across channels.
• Manage content calendars, newsletters, advisories, and releases.
• Prepare routine reporting on marketing metrics and ROI.
• Oversee marketing agencies and CRM components.
• Develop alumni communications programme to highlight CIS achievements.

Skills

Content creation

SEO

Digital marketing

Paid media

Campaign management

ROI analysis

Written English

Interpersonal skills

Presentation skills

Organisational skills

Leadership

Change management

Education

Bachelor’s Degree in Communications, Marketing or equivalent

Tools

CRM system

Content planner

Marketing videos

Job description

The Canadian International School is seeking a Marketing and Communications Manager to lead the marketing and communications teams, shaping strategies to build brand awareness and promote services. You will manage end-to-end campaigns, content, and events while ensuring on-time, on-budget delivery.

You will report to the Director of Marketing and Admissions and drive internal and external communications, with a focus on measurable ROI, stakeholder engagement, and alumni outreach.