Content Creator

CANADIAN INTERNATIONAL SCHOOL PTE LTD; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

The Canadian International School in Singapore is seeking a dynamic Content Marketing Video Producer to enhance parent and community engagement through compelling storytelling and multimedia content. The role focuses on elevating CIS's brand, driving marketing campaigns, and strengthening connections across diverse communities.

You will plan, film, and edit videos, develop campaigns, and manage social media across Chinese and global platforms, collaborating with Communications and Marketing

Qualifications

• Bachelor's or Master's degree in Marketing, Communications, Digital Media, Journalism, or related field.
• Proven experience in social media management, digital content creation, and video production, supported by a portfolio.
• Fluency in English and Mandarin to engage effectively with Chinese media platforms and Mandarin-speaking communities.
• Experience managing Chinese social media platforms (Xiaohongshu/RedNote, WeChat, TikTok) and global platforms (Meta: Instagram/Facebook, Google Ads, LinkedIn).
• Expertise in digital content strategy, visual storytelling, short-form video filming, editing, and multimedia production.
• Strong cross-cultural communication skills and ability to collaborate with internal teams and external partners.

Responsibilities

• Plan and produce engaging content that highlights school programmes, learning environments, student activities, and culture to enhance brand visibility.
• Film and edit videos showcasing school events, classroom experiences, and community moments for marketing and promotional use.
• Develop content that fosters strong relationships with existing parents and encourages active family engagement.
• Design marketing campaigns and content to attract prospective parents, generate enquiries, and promote school tours and trial classes.
• Manage and grow the school's social media presence across platforms including Facebook, Instagram, TikTok, Red Note, and Chinese media channels.
• Coordinate photography and social media content opportunities throughout the school to maintain consistent storytelling.
• Capture and share authentic stories from students, parents, and staff that reinforce CIS's values and community culture.
• Produce strategic video content to support recruitment marketing, lead generation, advertising, and community engagement efforts.
• Collaborate with Communications and Marketing teams to develop campaign concepts and content strategies.
• Support live event coverage and manage all aspects of video post-production including editing, sound, subtitles, and formatting for digital distribution.
• Enhance CIS's digital presence through dynamic visual storytelling and multimedia content that resonates emotionally with diverse audiences.
• Support parent engagement events and community initiatives through targeted content creation and communication.

Skills

Social media management

Video production

Storytelling

Cross-cultural communication

Project management

Content strategy

Education

Bachelor's or Master's in Marketing/Communications/Digital Media

Tools

Video editing software

Analytics tools

Social media management tools

Job description

Company Overview

The Canadian International School in Singapore is an IB World School offering IB PYP, MYP, and DP programmes from Early Childhood to Grade 12. With over 3,000 students from 65+ countries, CIS fosters lifelong learning through a diverse, challenging curriculum and dedicated teachers.

Job Summary

Support parent and community engagement to enhance retention and market reputation. Create compelling storytelling and video content that elevates CIS's brand, drives marketing campaigns, and strengthens connections across diverse communities.

Responsibilities

• Plan and produce engaging content that highlights school programmes, learning environments, student activities, and culture to enhance brand visibility
• Film and edit videos showcasing school events, classroom experiences, and community moments for marketing and promotional use
• Develop content that fosters strong relationships with existing parents and encourages active family engagement
• Design marketing campaigns and content to attract prospective parents, generate enquiries, and promote school tours and trial classes
• Manage and grow the school's social media presence across platforms including Facebook, Instagram, TikTok, Red Note, and Chinese media channels
• Coordinate photography and social media content opportunities throughout the school to maintain consistent storytelling
• Capture and share authentic stories from students, parents, and staff that reinforce CIS's values and community culture
• Produce strategic video content to support recruitment marketing, lead generation, advertising, and community engagement efforts
• Collaborate with Communications and Marketing teams to develop campaign concepts and content strategies
• Support live event coverage and manage all aspects of video post-production including editing, sound, subtitles, and formatting for digital distribution
• Enhance CIS's digital presence through dynamic visual storytelling and multimedia content that resonates emotionally with diverse audiences
• Support parent engagement events and community initiatives through targeted content creation and communication

Required competencies and certifications

• Bachelor's or Master's degree in Marketing, Communications, Digital Media, Journalism, or related field
• Proven experience in social media management, digital content creation, and video production, supported by a portfolio
• Fluency in English and Mandarin to engage effectively with Chinese media platforms and Mandarin-speaking communities
• Experience managing Chinese social media platforms (Xiaohongshu/RedNote, WeChat, TikTok) and global platforms (Meta: Instagram/Facebook, Google Ads, LinkedIn)
• Expertise in digital content strategy, visual storytelling, short-form video filming, editing, and multimedia production
• Strong cross-cultural communication skills to connect authentically with diverse international stakeholders
• In-depth knowledge of social media audience behavior, platform algorithms, growth strategies, and analytics
• Effective collaboration and project management skills to coordinate with internal teams and external partners
• Creativity, adaptability, and problem-solving skills to respond to evolving marketing trends and institutional priorities