Marketing and Communications Manager

CANADIAN INTERNATIONAL SCHOOL PTE LTD; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

The Canadian International School (CIS) in Singapore seeks a Marketing and Communications Manager to lead the development and execution of strategic marketing and communications initiatives. You will steer both teams to build brand awareness, describe CIS and its services, and drive lead acquisition across channels.

You will oversee end-to-end campaigns, content planning, and measurement, ensuring on-time delivery and budget adherence, with a focus on ROI and impactful storytelling for an

Qualifications

• Bachelor’s degree in Communications, Marketing or equivalent.
• Minimum 7 years’ experience in communications and marketing.
• Experience with marketing including content, SEO, digital and paid media.
• Proven ability to develop and drive campaigns and strategic plans.
• Excellent written English and creative writing with strong communication.
• Strong interpersonal, presentation and organizational skills.
• Experience in the international school sector is beneficial.

Responsibilities

• Contribute to overall marketing and communications strategies and business plans while ensuring EduTrust compliance.
• Oversee and guide the team on all marketing and communications matters.
• Manage the marketing budget, including expenditure and ROI.
• Develop and manage end-to-end marketing campaigns and CIS’s major events across channels.
• Create and manage release dates for recurring publications and annual content planner.
• Oversee internal newsletters, advisories and projects ensuring brand consistency and deadlines.
• Prepare routine reporting on marketing metrics and ROI with improvement recommendations.
• Manage the quality of marketing agencies and their SLAs.
• Manage surveys, analysis, reporting and recommendations.
• Create and distribute press releases when necessary.
• Develop existing referral sites or lists and alumni relations communications.

Skills

Strategic marketing

Team leadership

Content creation

SEO & digital marketing

Campaign management

ROI analysis

Interpersonal skills

Public relations

Education

Bachelor's degree in Communications/Marketing

Tools

CRM systems

Google Analytics

SEO tools

Job description

Key accountability (Main purpose of this job):

Reporting to the Director of Communications, Marketing and Admissions, the Marketing and Communications Manager will play a key role in creating and driving CIS’s marketing and communication strategies to build brand awareness and positioning, effectively describe and promote the organisation and its services, support, develop and implement internal and external corporate communications, and understand the target mark in order to drive lead acquisition.

Leading both the marketing and communication teams, this role will oversee the effective and timely execution of all strategic marketing and communication initiatives and ensure projects are delivered on time and on budget.

Responsibilities (Key areas of Responsibilities):

• Contribute to the overall marketing and communications strategies, and business plans, while ensuring compliance with EduTrust requirements

• Oversee and guide the team on all marketing and communications matters

• Manage the marketing budget, including expenditure and ROI

• Develop and manage the end-to-end process of marketing campaigns and CIS’s major events across all channels

• Create and manage release dates for recurring publications, and manage the annual content planner

• Manage all internal newsletters, advisories, communications and projects, ensuring content is on brand, publication-ready, and meeting deadlines

• Prepare routine reporting on marketing metrics, goals/successes, demand for CIS’s services and features, competitors’ market analysis, communications/channel performance, inclusive of recommendations for improvement and/or new channels and frameworks

• Manage the service level and quality of marketing agencies

• Manage surveys and prepare the related analysis, reporting and recommendations

• Create and distribute press releases when necessary.

• Develop existing referral, partner sites or lists

• Oversee the production of all marketing videos

• Oversee all marketing components of the CRM system

• Develop an alumni relations communications programme in order to promote the achievement and successes of prior CIS alumni to parents and the public

Requirements:

• Bachelor’s Degree in Communications, Marketing or equivalent

• Minimum 7 years’ experience as a Communications and Marketing professional

• Experience with marketing including content, SEO, digital and paid media

• Demonstrated ability in developing and driving marketing and communications campaigns and strategic plans

• Excelled communication skills and creative writing skills with a proven track record of strong written English

• Demonstrated ability in creating targeted content that generates measurable ROI

• Excellent interpersonal, presentation and communication skills

• Excellent organisational skills with the ability to meet deadlines with minimal supervision

• Ability to quickly adapt to change

• Experience in the international school sector, either as a parent, educator or communications professional, will be beneficial