MARKETING CAR CONTENT EXECUTIVE

THE CAR GROUND PTE LTD; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

THE CAR GROUND PTE LTD is seeking a Marketing & Content Executive to elevate our automotive presence in Singapore. You will manage social media, craft engaging content and videos, and back campaigns that drive inquiries and sales while strengthening brand visibility.

Collaborating with the team on campaigns, events and creative concepts, you’ll ensure high-quality visuals and consistent messaging across platforms.

Qualifications

• Must have experience in social media marketing, content creation or digital marketing.
• Photography and videography skills.
• Proficiency in CapCut, Canva or other editing software.
• Creative, proactive and able to work independently.
• Good communication and teamwork skills.
• Knowledge of Facebook Ads, TikTok Ads and Meta Business Suite.
• Knowledge in cars and the automotive industry is an advantage.

Responsibilities

• Manage company social media platforms, including Facebook, Instagram and TikTok, and plan content calendars.
• Create engaging posts to promote car listings, promotions and branding; monitor engagement.
• Shoot and edit car photos and videos for marketing purposes; produce TikTok videos, Instagram Reels and Facebook videos.
• Ensure content is professional, attractive and consistent with branding.
• Assist in planning and executing Facebook, Instagram and TikTok advertising campaigns; generate leads.
• Design promotional posters, banners and social media advertisements; maintain branding across platforms.
• Update car listings and promotional content; highlight features, pricing and promotions.
• Organise automotive showroom events and promotional activities; capture media.
• Track social media growth, engagement, video views and enquiries; prepare weekly reports.

Skills

Social media management

Content creation

Video production

Digital marketing

Graphic design

Branding

Campaign planning

Car industry knowledge

Tools

CapCut

Canva

Meta Business Suite

Facebook Ads

TikTok Ads

Job description

Marketing & Content Executive (Automotive Industry)

1. Social Media Management

• - Manage company social media platforms, including Facebook, Instagram and TikTok.
• -Plan and execute weekly and monthly content calendars.
• -Create engaging posts to promote car listings, promotions and company branding.
• -Monitor social media engagement, comments and enquiries.
• -Keep up with automotive trends and viral content.

2. Content Creation & Video Production

• - Shoot and edit car photos and videos for marketing purposes.
• - Produce TikTok videos, Instagram Reels and Facebook videos.
• - Create car walkaround videos, vehicle reviews and promotional content.
• - Develop creative ideas, scripts and storyboards for video content.
• - Feature new arrivals, car specifications, special promotions and customer testimonials.
• - Ensure content is professional, attractive and consistent with company branding.

3. Digital Marketing & Advertising

• - Assist in planning and executing Facebook, Instagram and TikTok advertising campaigns.
• - Create marketing materials to generate customer enquiries and sales leads.
• - Monitor advertising performance and suggest improvements.
• - Support promotional campaigns, festive promotions and sales events.
• - Work closely with the team to increase vehicle exposure and enquiries.

4. Graphic Design & Branding

• - Design promotional posters, banners and social media advertisements.
• - Prepare marketing materials for new car arrivals, special deals and roadshows.
• - Maintain consistent company branding across all marketing platforms.
• - Assist in developing creative campaigns to strengthen brand awareness.

5. Car Inventory Marketing

• - Ensure car listings and promotional content are accurate and updated.
• - Highlight vehicle selling points, features, pricing and promotions.
• - Prioritise marketing content for newly arrived and featured vehicles.

6. Marketing Campaigns & Events

• - Assist in organising automotive showroom events and promotional activities.
• - Capture photos and videos during company events.
• - Support collaborations and content creators.
• - Develop creative marketing ideas to attract potential car buyers.

7. Performance Monitoring & Reporting

• - Track social media growth, engagement, video views and enquiries.
• - Prepare weekly marketing performance reports.
• - Analyse content performance and recommend improvements.

Job Requirements (Compulsory)

• - Experience in social media marketing, content creation or digital marketing.
• - Photography and videography skills.
• - Proficiency in CapCut, Canva or other editing software.
• - Creative, proactive and able to work independently.
• - Good communication and teamwork skills.
• - Knowledge of Facebook Ads, TikTok Ads and Meta Business Suite.
• - Knowleadge in cars and the automotive industry is an advantage.

Main Objective: To increase company brand awareness, attract potential car buyers, generate quality sales leads and support vehicle sales through effective digital marketing and engaging automotive content.

Email: ••••@gmail.com

Only shortlisted candidate would be notified.