Automotive Marketing & Content Specialist

THE CAR GROUND PTE LTD; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

THE CAR GROUND PTE LTD is seeking a Marketing & Content Executive to elevate our automotive presence in Singapore. You will manage social media, craft engaging content and videos, and back campaigns that drive inquiries and sales while strengthening brand visibility.

Collaborating with the team on campaigns, events and creative concepts, you’ll ensure high-quality visuals and consistent messaging across platforms.

Qualifications

• Must have experience in social media marketing, content creation or digital marketing.
• Photography and videography skills.
• Proficiency in CapCut, Canva or other editing software.
• Creative, proactive and able to work independently.
• Good communication and teamwork skills.
• Knowledge of Facebook Ads, TikTok Ads and Meta Business Suite.
• Knowledge in cars and the automotive industry is an advantage.

Responsibilities

• Manage company social media platforms, including Facebook, Instagram and TikTok, and plan content calendars.
• Create engaging posts to promote car listings, promotions and branding; monitor engagement.
• Shoot and edit car photos and videos for marketing purposes; produce TikTok videos, Instagram Reels and Facebook videos.
• Ensure content is professional, attractive and consistent with branding.
• Assist in planning and executing Facebook, Instagram and TikTok advertising campaigns; generate leads.
• Design promotional posters, banners and social media advertisements; maintain branding across platforms.
• Update car listings and promotional content; highlight features, pricing and promotions.
• Organise automotive showroom events and promotional activities; capture media.
• Track social media growth, engagement, video views and enquiries; prepare weekly reports.

Skills

Social media management

Content creation

Video production

Digital marketing

Graphic design

Branding

Campaign planning

Car industry knowledge

Tools

CapCut

Canva

Meta Business Suite

Facebook Ads

TikTok Ads

Job description

THE CAR GROUND PTE LTD is seeking a Marketing & Content Executive to elevate our automotive presence in Singapore. You will manage social media, craft engaging content and videos, and back campaigns that drive inquiries and sales while strengthening brand visibility.

Collaborating with the team on campaigns, events and creative concepts, you’ll ensure high-quality visuals and consistent messaging across platforms.