Marketing Campaigns & Growth Lead

FUJIAN CHENGJIANTONG CONSTRUCTION ENGINEERING SINGAPORE BRANCH; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

FUJIAN CHENGJIANTONG CONSTRUCTION ENGINEERING SINGAPORE BRANCH is seeking a Marketing leader to design, implement, and monitor multichannel campaigns across digital, email, social media, content, and paid ads. You will maintain brand consistency and develop messaging that resonates with our audience.

You will analyze KPIs and ROI to optimize campaigns, conduct market research to identify growth opportunities, and collaborate with Sales, Product, and Design to enable go-to-market strategies and

Qualifications

• Campaign Strategy & Execution: Design, implement, and track multichannel marketing campaigns across digital, email, social media, content, and paid advertising channels.
• Brand Strategy: Maintain brand consistency across all customer touchpoints and develop compelling messaging that resonates with our target audience.
• Data & Analytics: Monitor, analyze, and report on KPIs and marketing ROI to continuously optimize campaign performance.
• Market Research: Conduct competitor analysis and stay ahead of industry trends to identify new growth opportunities and target segments.
• Cross-Functional Collaboration: Partner closely with Sales, Product, and Design teams to create cohesive go-to-market strategies and enablement materials.
• Budget Management: Oversee the quarterly and annual marketing budget, ensuring efficient allocation of resources.

Responsibilities

• Campaign Strategy & Execution: Design, implement, and track multichannel marketing campaigns across digital, email, social media, content, and paid advertising channels.
• Brand Strategy: Maintain brand consistency across all customer touchpoints and develop compelling messaging that resonates with our target audience.
• Data & Analytics: Monitor, analyze, and report on KPIs and marketing ROI to continuously optimize campaign performance.
• Market Research: Conduct competitor analysis and stay ahead of industry trends to identify new growth opportunities and target segments.
• Cross-Functional Collaboration: Partner closely with Sales, Product, and Design teams to create cohesive go-to-market strategies and enablement materials.
• Budget Management: Oversee the quarterly and annual marketing budget, ensuring efficient allocation of resources.

Job description

FUJIAN CHENGJIANTONG CONSTRUCTION ENGINEERING SINGAPORE BRANCH is seeking a Marketing leader to design, implement, and monitor multichannel campaigns across digital, email, social media, content, and paid ads. You will maintain brand consistency and develop messaging that resonates with our audience.

You will analyze KPIs and ROI to optimize campaigns, conduct market research to identify growth opportunities, and collaborate with Sales, Product, and Design to enable go-to-market strategies and