Marketing Campaign Manager

Singapore Management University; Singapore; On-site; SGD 52,000 - 79,000; Full time

Job summary

Singapore Management University (SMU) invites applications for a Marketing & Communications Specialist within the Institute of Innovation & Entrepreneurship (IIE).

The role supports the development and execution of integrated marketing strategies aligned with institutional objectives and talent development programmes, translating priorities into actionable campaigns with defined timelines, budgets, and KPIs.

Qualifications

• Degree in Marketing.
• Candidate with at least 2 years of work experience are welcome to apply.
• Effective project management and organisational skills - able to plan, track, and deliver multiple workstreams under tight timelines.
• Proficient in digital communication tools, social media platforms, video editing and AI tools.
• Effective communication, presentation and stakeholder management skills.
• Strong interest in the innovation and startup ecosystem.
• Strong written and verbal communication and presentation skills.
• Ability to operate independently with minimal direction, prioritise well, and deliver in high-pressure/high-expectation situations.
• Sound attention to detail with good documentation habits to support audit readiness and compliance.
• Ownership and accountability; acts with urgency and follows through on commitments.
• Humility, authenticity, high standards, and outcome driven.
• Team-oriented and collaborative; able to work across functions and support student-facing initiatives professionally.

Responsibilities

• Support development and execution of integrated marketing and communications strategies with defined timelines, budgets, and KPIs.
• Lead end-to-end campaign management across digital, print, and events channels.
• Assist in annual marketing planning and budget tracking.
• Conduct market research and competitive analysis to sharpen messaging.
• Track and report on marketing performance metrics with data-driven recommendations.
• Drive digital marketing activities across SEO/SEM, social media, email, and web.
• Create and optimise digital campaigns from targeting to analysis.
• Oversee social media presence and brand voice.
• Manage website analytics and reporting to improve reach and UX.
• Develop content calendar and produce content across formats.
• Support storytelling to strengthen SMU IIE visibility.
• Ensure brand consistency across all marketing touchpoints.
• Monitor trends to refine messaging.
• Collaborate with internal teams to align marketing with priorities.
• Support press releases and media pitches.
• Prepare spokespeople for interviews and public engagements.
• Other duties as assigned.

Skills

Project management

Digital marketing

Communication skills

Stakeholder management

Social media

Video editing

AI tools

Team collaboration

Education

Degree in Marketing

Tools

Video editing software

AI tools

Job description

Singapore Management University (SMU) invites applications for a Marketing & Communications Specialist within the Institute of Innovation & Entrepreneurship (IIE).

The role supports the development and execution of integrated marketing strategies aligned with institutional objectives and talent development programmes, translating priorities into actionable campaigns with defined timelines, budgets, and KPIs.