Global Marketing & Recruitment Manager

HYPERSCAL SOLUTIONS PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Singapore Management University is seeking an experienced Marketing professional to drive branding and digital campaigns for postgraduate programmes, in partnership with OCCM. You will ensure brand consistency and measure ROI across channels.

Additionally, you will lead recruitment events and regional outreach, collaborating with faculty and Schools to tailor content for diverse markets and audiences.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• 5+ years of experience in marketing, recruitment, or business development, preferably in higher education, professional services, or a related industry.
• Experience planning and executing digital and offline marketing campaigns across multiple channels.
• Experience in student recruitment, lead generation, and conversion management for postgraduate or executive education markets is an asset.
• Knowledge of marketing analytics, campaign performance tracking, and data-driven decision-making.
• Familiarity with CRM systems, marketing automation tools, and digital platforms.
• Knowledge of international education markets (e.g., China, India/South Asia, ASEAN) and cross-cultural communication.
• Brand management and maintaining message consistency while tailoring to diverse audiences.

Responsibilities

• Plan and execute integrated marketing campaigns across web, social media, email, and print collaterals.
• Ensure brand consistency across postgraduate programmes and align messaging with corporate brand guidelines.
• Monitor and analyse campaign performance and ROI to provide actionable insights.
• Lead planning and execution of recruitment fairs, open houses, partner university sessions, and corporate outreach events.
• Coordinate with faculty and Schools to ensure strong representation and programme visibility.
• Take ownership of designated geographic markets and programme clusters; develop region-specific outreach strategies.
• Collaborate with Schools to refine content and uphold programme credibility across channels.
• Integrate regional insights into overall marketing and recruitment strategies; work with academic directors and internal teams.

Skills

Communication skills

Presentation skills

Interpersonal skills

Project management

Organisational skills

Strategic thinking

Travel willingness

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

CRM systems

Marketing automation tools

Job description

Singapore Management University is seeking an experienced Marketing professional to drive branding and digital campaigns for postgraduate programmes, in partnership with OCCM. You will ensure brand consistency and measure ROI across channels.

Additionally, you will lead recruitment events and regional outreach, collaborating with faculty and Schools to tailor content for diverse markets and audiences.