Marketing Business Partner Manager

Luckin Coffee; Singapore; On-site; SGD 70,000 - 110,000; Full time

Benefits offered by this job

Coffee vouchers

Product benefits

Learning opportunities

Job summary

Luckin Coffee is seeking a Marketing Lead for franchised markets across Southeast Asia. This role bridges HQ and franchise partners, translating brand strategy into local execution while delivering measurable growth in sales and customer engagement.

You will own end-to-end campaigns across digital, social, PR and in-store channels, drive app-led initiatives, and ensure consistency of brand messaging while collaborating with cross-functional teams to optimize performance.

Qualifications

• 3+ years of marketing experience in F&B, FMCG, or e-commerce.
• Experience with franchising or regional markets is a plus.
• Strong ownership mindset and ability to work independently.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Own end-to-end marketing performance for assigned markets.
• Lead weekly and monthly business reviews with franchisees to track performance and drive action plans.
• Identify growth opportunities and gaps, and proactively drive initiatives to improve results.
• Develop and execute localized marketing strategies to drive customer acquisition, retention, and sales growth.
• Lead end-to-end execution of campaigns across digital, social, PR, and in-store channels.

Skills

Marketing strategy

Franchise management

Data analysis

Campaign execution

Stakeholder management

Tools

CRM

Digital marketing tools

Campaign analytics

Job description

Luckin Coffee (OTC: LKNCY) is a leading technology-driven coffee company founded in China in 2017. As a U.S. publicly traded company, Luckin Coffee files regular reports with the U.S. Securities and Exchange Commission (SEC) and is traded on the OTC Market under the ticker LKNCY.

With technology at the core of its business, Luckin integrates digital capabilities across customer engagement, store operations, supply chain, and business management. As of 2026, Luckin has built a global store network of more than 35,000 stores, with an expanding presence across international markets including Singapore, Malaysia, and the United States.

As Luckin continues its global expansion, we are building strong local operational capabilities and franchise management systems to support sustainable growth across different markets.

Role Overview

Own and drive marketing performance for franchised markets across Southeast Asia. This role acts as the key bridge between HQ and franchise partners, translating brand strategy into high-impact local execution while delivering measurable business results.

Key Responsibilities

Market Ownership & Performance

• Own end-to-end marketing performance for assigned markets, including sales and product contribution
• Lead weekly and monthly business reviews with franchisees to track performance and drive action plans
• Identify growth opportunities and gaps, and proactively drive initiatives to improve results
• Develop and execute localized marketing strategies to drive customer acquisition, retention, and sales growth
• Lead end-to-end execution of campaigns across digital, social, PR, and in-store channels
• Drive successful new product launches, promotions, and seasonal campaigns with clear performance tracking
• Ensure consistent and compelling delivery of brand messaging across all customer touchpoints

Brand Strategy & Compliance

• Ensure adherence to brand guidelines across all markets and customer touchpoints
• Adapt global strategies to local market needs while maintaining brand consistency
• Audit franchisee marketing execution and provide clear, actionable feedback

Franchisee Management & Stakeholder Alignment

• Act as the primary marketing partner to franchisees, providing both strategic guidance and hands-on support
• Influence and challenge franchise partners to adopt best practices and improve performance
• Drive alignment across HQ, franchisees, and cross-functional teams (e.g. Operations, Product)
• Drive app-led marketing initiatives, including campaign setup, CRM, and lifecycle marketing
• Partner with HQ teams to improve marketing funnels

Performance Tracking & Reporting

• Track and analyze key marketing KPIs
• Conduct post-campaign evaluations and translate insights into clear action plans
• Build structured reporting to improve visibility and decision-making across markets

Qualifications

• Industry background: preferably F&B, FMCG, or e-commerce
• Years of experience: 3+ years of relevant experience
• Prior experience in franchising or managing regional markets is a plus
• Strong ownership mindset with the ability to operate independently
• Comfortable navigating ambiguity and influencing across teams
• Commercially driven, with strong data analysis capabilities
• Strong grounding in marketing, with experience in campaign execution or product launches
• Strong communication and stakeholder management skills, with the ability to drive alignment and execution

What We Offer

• Market-competitive package
• Learning & leadership opportunities through hands-on experience and on-the-job training
• Career development through cross-functional exposure, short-term assignments, and international experiences
• Coffee & product benefits, including coffee vouchers and selected Luckin Coffee products
• Team building & cultural activities to foster collaboration and a strong sense of belonging

More information pls visit: https://luckincoffee.com