Marketing and Operations Lead

SOUL SWIM PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Benefits offered by this job

Free Swim Lessons for Staff

Ongoing Training and Support

Job summary

Swish Swimming in Singapore seeks a Marketing and Growth Lead to own growth initiatives, reporting to the General Manager. You will drive enrolments by turning marketing activity into measurable outcomes and oversee both digital and offline campaigns.

You will plan, execute, optimise lead funnels, manage partnerships and influencer collaborations, and coordinate with external vendors. A leadership role with strong analytics and CRM experience is essential.

Qualifications

• 3–6 years of marketing experience with both digital and traditional channels.
• Proven ability to build and optimise lead funnels and show conversions.
• Experience managing marketing partnerships or influencer relationships with ROI focus.
• Financially accountable for growth targets and budget.
• Experience managing external agencies/freelancers and vendors.
• Strong familiarity with paid ads, SEO, AEO, email/CRM, and landing pages.
• Comfort using AI tools in day-to-day work and critically assessing outputs.
• Experience with CRM systems and customer engagement tools.
• Data-driven decision making using analytics platforms.

Responsibilities

• Lead marketing and growth initiatives and track outcomes against targets.
• Plan and execute campaigns across digital and traditional channels.
• Build and optimise lead funnels to drive trials and enrolments.
• Manage partnerships and influencer relations with ROI focus.
• Oversee external vendors and agencies, ensuring quality and results.
• Guide junior team members and foster creative ideation.
• Report growth KPIs to the General Manager on a regular basis.
• Ensure consistent messaging from ad to enrolment conversations.
• Manage marketing budget and vendor spend within targets.
• Maintain brand consistency across all channels and collateral.
• Lead day-to-day Swim School operations alongside marketing tasks.

Skills

Lead generation funnels

Digital advertising

Partnership management

Analytics & metrics

AI tools usage

CRM systems

Team leadership

Budget management

Content marketing

Tools

Meta Ads Manager

Google Ads

Google Analytics

CRM software

Landing page builders

AI tools (ChatGPT)

Job description

About Us

Swish Swimming is a multi-award-winning swim school based in the culturally vibrant Dempsey Hill suburb of Singapore. Since 2015, we have grown into one of Singapore's most respected aquatic education brands committed to delivering high quality swim lessons in Singapore's only dedicated indoor and outdoor swim school. We run a lean, integrated team - everyone contributes across sales, service, admin, and marketing under one General Manager - and we're looking for someone to own our growth engine within that structure.

The Role

You’ll lead marketing and growth initiatives for Swish Swimming, reporting directly to the General Manager. While you’ll work as part of one integrated team, you will be responsible for growth outcomes and targets of the business. You’ll be accountable for converting marketing activity into enrolments as well as the tracking associated with this.

You’ll plan and execute campaigns across digital and traditional marketing channels, build and optimise lead funnels, manage partnerships, influencer relationships as well as building on existing marketing infrastructure. Lead role also encompasses daily Swim School Operations on top of the marketing specific tasks

Key Responsibilities

• Manage and grow marketing and lead generation (enquiries, trial bookings, enrolments)
• Develop and execute marketing strategy and campaign calendar, aligned with targets agreed with the GM
• Build, manage, and continuously optimise lead funnels (paid ads, landing pages, email/WhatsApp nurture sequences, referral programs) to drive trial bookings and enrolments
• Execute digital marketing: paid social (Meta/TikTok/Google), SEO and AEO (Answer Engine Optimisation - ensuring we’re found via AI tools like ChatGPT/Google AI Overviews, not just traditional search), content, email/CRM, and website/landing page performance
• Execute traditional/offline marketing: community and school/condo partnerships, print/collateral, on-ground activations, sponsorships, events
• Identify and manage external marketing partnership opportunities, including influencer collaborations - from outreach and negotiation through to tracking results
• Brief and manage external vendors (designers, media buyers, photographers/videographers, printers) - holding them accountable for quality and results
• Inspire and guide younger or junior team members to produce creative content and ideas, even where you’re not doing the creative work yourself
• Track and report on growth KPIs (cost per lead, cost per enrolment, funnel conversion rates, channel ROI) to the GM regularly
• Ensure leads are followed up promptly and messaging stays consistent from ad through to enrolment conversation, working directly with colleagues handling enquiries day-to-day
• Manage marketing budget and vendor spend within agreed targets
• Maintain brand consistency across website, social, in-centre collateral, and customer communications
• Lead and manage the day to day operations of the Swim School. Including but not limited to administration, sales, rostering and customer service

What We’re Looking For

• 3-6 years of marketing experience with genuine exposure to both digital and traditional marketing
• Proven experience building and optimising lead generation funnels - ability to provide evidence of previous work creating funnels you’ve built and how it improved conversion
• Experience managing marketing partnerships or influencer relationships - comfortable with outreach, negotiation, and measuring ROI beyond just reach/followers
• Comfortable owning numbers and being accountable for hitting growth targets, not just running activity
• Experience managing external agencies/freelancers/vendors - comfortable briefing, negotiating, and holding them to account
• Working knowledge of paid digital ads (Meta, Google), plus familiarity with SEO, AEO (optimising for AI-driven search and answer engines), email/CRM tools, and landing page platforms
• Comfortable using AI tools (e.g. ChatGPT, Claude, image/video generation, ad optimisation tools) in day-to-day work, with enough experience and judgement to critically assess and challenge AI-generated output rather than accept it at face value
• Familiarity with CRM systems and chatbot/AI-driven customer engagement tools
• Comfortable with analytics (Google Analytics, Meta Ads Manager, or similar) and using data to guide decisions
• Experience in managing and owning databases, communication systems as well as customer service
• Previous experience in a leadership role is a positive
• Experience in education, enrichment, fitness, or childcare-related businesses is a positive
• Strong written and visual communication skills

Work Schedule

This is a five-day workweek role, including one weekend day. During the probation period, the schedule will be:

• Tuesday to Friday: 8:00 AM - 6:00 PM
• Saturday: 7:30 AM - 6:00 PM

What We Offer

• Working in a strong team environment
• Free Swim Lessons for Staff
• Ongoing Training and Support