Growth & Marketing Lead

SOUL SWIM PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Benefits offered by this job

Free Swim Lessons for Staff

Ongoing Training and Support

Job summary

Swish Swimming in Singapore seeks a Marketing and Growth Lead to own growth initiatives, reporting to the General Manager. You will drive enrolments by turning marketing activity into measurable outcomes and oversee both digital and offline campaigns.

You will plan, execute, optimise lead funnels, manage partnerships and influencer collaborations, and coordinate with external vendors. A leadership role with strong analytics and CRM experience is essential.

Qualifications

• 3–6 years of marketing experience with both digital and traditional channels.
• Proven ability to build and optimise lead funnels and show conversions.
• Experience managing marketing partnerships or influencer relationships with ROI focus.
• Financially accountable for growth targets and budget.
• Experience managing external agencies/freelancers and vendors.
• Strong familiarity with paid ads, SEO, AEO, email/CRM, and landing pages.
• Comfort using AI tools in day-to-day work and critically assessing outputs.
• Experience with CRM systems and customer engagement tools.
• Data-driven decision making using analytics platforms.

Responsibilities

• Lead marketing and growth initiatives and track outcomes against targets.
• Plan and execute campaigns across digital and traditional channels.
• Build and optimise lead funnels to drive trials and enrolments.
• Manage partnerships and influencer relations with ROI focus.
• Oversee external vendors and agencies, ensuring quality and results.
• Guide junior team members and foster creative ideation.
• Report growth KPIs to the General Manager on a regular basis.
• Ensure consistent messaging from ad to enrolment conversations.
• Manage marketing budget and vendor spend within targets.
• Maintain brand consistency across all channels and collateral.
• Lead day-to-day Swim School operations alongside marketing tasks.

Skills

Lead generation funnels

Digital advertising

Partnership management

Analytics & metrics

AI tools usage

CRM systems

Team leadership

Budget management

Content marketing

Tools

Meta Ads Manager

Google Ads

Google Analytics

CRM software

Landing page builders

AI tools (ChatGPT)

Job description

Swish Swimming in Singapore seeks a Marketing and Growth Lead to own growth initiatives, reporting to the General Manager. You will drive enrolments by turning marketing activity into measurable outcomes and oversee both digital and offline campaigns.

You will plan, execute, optimise lead funnels, manage partnerships and influencer collaborations, and coordinate with external vendors. A leadership role with strong analytics and CRM experience is essential.