Content Strategist & Videographer

SWIMWERKS ACADEMY PTE. LTD.; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

Swimwerks Academy PTE. LTD. in Singapore seeks a Content Strategist & Videographer to shape how the brand and founder are seen online. You’ll plan, direct and shoot high‑quality video and photo content across socials for both the personal brand and Swimwerks.

This is a creator role with ownership: build content calendars, guide shoots, and ensure visuals and storytelling stay consistent. You’ll work on location at pools and events with room to grow into leadership of a content team.

Qualifications

• Shows strong interest in content and storytelling across video formats.
• Ability to plan and execute creative angles for a personal brand and Swimwerks.
• Proven eye for framing, lighting, and composition.

Responsibilities

• Plan content and creative angles for personal brand and Swimwerks.
• Direct shoots – set up scenes, guide talent, capture footage.
• Own social pages: Instagram, TikTok, YouTube, Facebook and LinkedIn.

Skills

Content strategy

Video direction

Video filming

Storytelling

Tools

Camera equipment

Lighting

Audio gear

Job description

Want To Help Build Asia's Preferred Aquatic Hub - And Shape How Singapore Sees It?

Hi, My name is Herron. I am the Founder & CEO of Swimwerks. We're an aquatic services company here in Singapore. We teach people to swim, we train and certify swim professionals, and we provide lifeguard manpower across the island.

Our vision is simple: To become the preferred aquatic hub in Singapore and the Asia Pacific by 2028.

Alongside the company, I'm also building my own personal brand. If you join me, you'll own how both of those show up to the world.

First, A Quick Reality Check. This role is not for everyone.

If you're looking for:

• a comfortable job
• predictable working hours
• "set it and forget it" content

Then this is probably not the right place for you.

We work very hard. And if you work with me, you should expect the same. Sometimes that means early mornings at the pool. Sometimes that means shooting on weekends or at events. This is a fast-moving environment. What drives us is building things, creating value, and getting better every week. If that excites you, you'll probably love this role. If not, you'll probably hate it.

The Role

I'm looking for a Content Strategist & Videographer to work closely with me on content, brand and growth - across both my personal brand and the Swimwerks social media pages. This is a creator role with three parts: plan, direct, and shoot.

Your work will involve things like:

• planning content and creative angles for my personal brand and for Swimwerks
• owning our social pages - Instagram, TikTok, YouTube, Facebook and LinkedIn
• turning ideas into shot lists, content plans and a consistent calendar
• directing shoots - setting up the scene, guiding talent (including me), getting the right footage
• shooting high-quality video and photo on location - pool decks, lessons, events
• studying what performs and improving every single week

You won't be editing. We have a separate video editor who handles the cut. Your job is to plan, direct and shoot great raw material - and hand it over clean. But this role is not just about pressing record.

A big part of the job is shaping how we show up over time - the look, the voice, the story.

You'll help lead:

• what we post
• how it looks and feels
• how we stay top-of-mind with our audience

And, You won't just be executing tasks. I want someone who can think independently. Someone who takes ownership. Someone who looks at a piece of content and asks: "How can we make this better?"

Who This Role Is For

This role is for someone who:

• genuinely loves content, storytelling and video
• studies creators and brands out of curiosity
• has a strong eye for framing, lighting and composition
• can direct people and make them feel comfortable on camera
• wants to become really good at building brands through content

If you just want a job and make a living, you probably won't enjoy this. But if you truly want to grow, this can be an incredible opportunity.

What You'll Learn Here

You won't just learn how to make nice videos. You'll learn how content actually connects to a real, growing business. You'll see:

• how we build two brands at once - mine and Swimwerks'
• how content turns into real results: enrollments, hires and contracts
• the experiments we run and the changes we make as we scale

You'll be close to how a growing aquatic business is actually built. Most content creators never get this kind of exposure.

What This Could Become

If you perform well here, this role can grow into much more. You could eventually become:

• our Head of Content or Brand
• the person who builds and leads a content team
• a key driver of how we hit our 2028 vision

Practical Requirements

This is a full-time role. You cannot be:

• running another business
• freelancing for other clients
• working another job

This is a Singapore-based, on-the-ground role - you'll be shooting at our pools, lessons and events, so you need to be here.

If you are Singaporean and male, you must have completed NS.

You'll need:

• a strong showreel or portfolio of video you've planned, shot and directed yourself
• solid hands-on skill with camera, lighting and audio (your own gear is a plus)
• a sharp eye for what makes content stop the scroll
• the confidence to direct people on camera - including the founder
• the organisation to run a content calendar across multiple pages
• willingness to use AI tools to plan and work faster

You do not need a degree.

What matters more is your:

• eye for detail
• creativity
• discipline
• work ethic

Compensation & Flexibility

Because you'll be shooting on location, this is a Singapore-based role. But outside of shoot days, you'll have real flexibility on how and where you do your planning and focused work. I care about output, not hours. The only thing that matters is:

• the quality of y