Manager, Product Marketing

Singtel Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Singtel is seeking a Product Marketing Manager to own the SIM Only portfolio, drive strategy, pricing, GTM execution and lifecycle management to deliver sustainable growth. You will work at the intersection of product, marketing and commercial strategy, aligning with Sales, IT and Operations to deliver market-leading mobile plans that optimize acquisition, retention and ARPU.

The role focuses on end-to-end portfolio management, competitive analysis, business case development and cross-functional

Qualifications

• Experience in Product Marketing, Product Management or Product Development.
• Strong commercial acumen with experience managing product P&L and business performance.
• Experience developing pricing strategies and lifecycle management plans.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong presentation and storytelling abilities.

Responsibilities

• Own end-to-end SIM Only portfolio, including strategy, pricing, P&L, and lifecycle management.
• Develop mobile price plans and commercial policies to stay competitive.
• Lead go-to-market planning for launches, campaigns and product enhancements.
• Monitor product performance with weekly, monthly and quarterly reporting, providing actionable insights.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Develop business cases for new initiatives by evaluating commercial viability and cannibalisation.
• Design campaigns and sales enablement materials to support acquisition and ARPU growth.
• Collaborate with Sales, Marketing, IT and Operations to ensure seamless launches.
• Define and improve governance and operational processes for the product.
• Manage product-related escalations and policy exceptions.
• Support SIM and eSIM portfolio management, including inventory planning.
• Present commercial recommendations to stakeholders and senior management.

Skills

Product Marketing

Product Management

Product Development

Market research

Analytical skills

Stakeholder management

Presentation skills

Excel

PowerPoint

Power BI

Education

Bachelor's Degree in Business, Marketing, Finance, Economics or a related discipline

Tools

Power BI

Microsoft Excel

PowerPoint

Job description

Singtel is where Technology meets Purpose.

We're building an AI-first telco for the future—connecting people, businesses and communities through trusted networks, intelligent digital services and next-generation technology.

From transforming everyday experiences in mobile, broadband, entertainment and lifestyle services to enabling enterprises with AI, 5G+, cloud, cybersecurity, data centres and digital platforms, we create the technology that powers how millions live, work and connect.

At Singtel, your work creates real impact. You'll shape the mobile products used by millions of customers while developing innovative propositions that keep Singtel at the forefront of Singapore's telecommunications market.

This is where BIG Possibilities become reality.

Be a Part of Something BIG !

As the Product Marketing Manager, you will own Singtel's SIM Only product portfolio, driving product strategy, pricing, go-to-market execution and lifecycle management to deliver sustainable business growth.

You will work at the intersection of product, marketing and commercial strategy, translating market insights into innovative propositions while partnering with Sales, IT, Consumer Operations and Marketing teams to deliver market-leading mobile plans that maximise customer acquisition, retention and profitability.

How You will Make An Impact:

• Own the end-to-end SIM Only product portfolio, including product strategy, pricing, P&L performance and lifecycle management.
• Develop and evolve mobile price plans, commercial policies, terms and conditions to ensure Singtel remains competitive in a fast-changing market.
• Lead go-to-market planning and execution for new product launches, promotional campaigns and product enhancements.
• Monitor product performance through weekly, monthly and quarterly reporting, providing actionable insights to improve commercial outcomes.
• Conduct market research and competitive analysis to identify customer trends, pricing opportunities and new product innovations.
• Develop business cases for new initiatives by evaluating commercial viability, revenue opportunities and potential cannibalisation.
• Design campaigns and sales enablement materials that support subscriber acquisition, attachment rates, penetration and ARPU growth.
• Partner with Sales, Marketing, IT and Consumer Operations teams to deliver seamless product launches and operational readiness.
• Define and improve business processes to enhance product governance and operational efficiency.
• Manage product-related escalations, customer policy exceptions and waiver governance to ensure consistent customer experiences.
• Support SIM card and eSIM portfolio management, including inventory planning and operational readiness.
• Present commercial recommendations and performance updates to key stakeholders and senior management.

Skills for Success:

• Bachelor's Degree in Business, Marketing, Finance, Economics or a related discipline.
• At least 3–5 years of experience in Product Marketing, Product Management or Product Development.
• Experience managing product portfolios, pricing strategies and go-to-market initiatives.
• Strong commercial acumen with experience managing product P&L and business performance.
• Experience developing business cases, product strategies and lifecycle management plans.
• Strong analytical skills with the ability to translate data into commercial insights and business decisions.
• Experience conducting market research and competitive analysis.
• Strong project management and execution capabilities.
• Excellent stakeholder management and cross-functional collaboration skills.
• Strong presentation, communication and strategic storytelling skills.
• Proficient in Microsoft Excel and PowerPoint; experience with Power BI is an advantage.
• Self-motivated, detail-oriented and able to manage multiple priorities in a fast-paced environment.

Are you ready to say hello to BIG Possibilities?