Manager, Performance Strategy & Yield

SPH Media Limited; Singapore; On-site; SGD 110,000 - 170,000; Full time

Job summary

SPH Media Limited in Singapore is seeking a Senior Commercial Performance Lead to shape yield and inventory monetisation strategies across direct, performance, and programmatic demand.

You will partner Sales, Ad Products, Campaign Operations, Data and Technology to translate inventory and data strengths into clear, sellable propositions, monitor campaigns and drive renewals and incremental investments across the business.

Responsibilities

• Analyse inventory supply, demand, sell-through rates, pricing and eCPM trends to identify revenue opportunities
• Recommend how inventory should be prioritised across direct, performance and programmatic demand
• Identify underutilised, low-yielding or high-value inventory and develop actions to improve monetisation
• Assess the impact of commercial partnerships and platform decisions on revenue, yield and inventory availability
• Work with relevant teams to establish clear performance benchmarks and reporting
• Help develop performance-led solutions that address client objectives across the marketing funnel
• Translate SPH Media’s inventory, audience and data strengths into clear, sellable propositions
• Partner Sales on strategic pitches, client reviews and opportunities requiring performance or programmatic expertise
• Analyse campaign and client performance to identify opportunities for renewal, upselling and incremental investment
• Monitor market developments across programmatic, ad technology, audience targeting and measurement, and recommend practical responses
• Serve as the performance and programmatic subject-matter expert across Commercial
• Connect Sales, Ad Products, Campaign Operations, Data and Technology around shared commercial priorities
• Present clear recommendations and trade-offs to senior leadership
• Help build performance capability across teams through playbooks, case studies and training

Job description

1. Yield and Inventory Strategy

• Analyse inventory supply, demand, sell-through rates, pricing and eCPM trends to identify revenue opportunities
• Recommend how inventory should be prioritised across direct, performance and programmatic demand
• Identify underutilised, low-yielding or high-value inventory and develop actions to improve monetisation
• Assess the impact of commercial partnerships and platform decisions on revenue, yield and inventory availability
• Work with relevant teams to establish clear performance benchmarks and reporting

2. Performance Proposition and Commercial Growth

• Help develop performance-led solutions that address client objectives across the marketing funnel
• Translate SPH Media’s inventory, audience and data strengths into clear, sellable propositions
• Partner Sales on strategic pitches, client reviews and opportunities requiring performance or programmatic expertise
• Analyse campaign and client performance to identify opportunities for renewal, upselling and incremental investment
• Monitor market developments across programmatic, ad technology, audience targeting and measurement, and recommend practical responses

3. Performance Intelligence and Optimisation

• Build a consolidated view of commercial and campaign performance across platforms
• Turn data into actionable recommendations, not simply reports or dashboards
• Work with campaign teams to identify the causes of underperformance and recommend improvements
• Establish feedback loops so campaign learnings inform product development, pricing, inventory strategy and future pitches
• Support the development of dashboards covering revenue, yield, sell-through rate, inventory utilisation and key campaign outcomes

4. Cross-Functional Leadership

• Serve as the performance and programmatic subject-matter expert across Commercial
• Connect Sales, Ad Products, Campaign Operations, Data and Technology around shared commercial priorities
• Present clear recommendations and trade-offs to senior leadership
• Help build performance capability across teams through playbooks, case studies and training