Manager, NBS Global Leaders

Nanyang Technological University Singapore; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Nanyang Technological University Singapore's NBS seeks an experienced Marketing Manager for the NGL programme. You will lead end-to-end marketing, outreach, and admissions, reporting to the Assistant Director with a dotted line to MOA.

You will oversee a staff member, develop campaigns, run information sessions, and collaborate with UG students and partners to attract top applicants.

The role requires 5+ years in marketing, strong digital skills, and ability to work after hours for events.

Qualifications

• Bachelor’s degree or equivalent; business/marketing preferred.
• Minimum of 5 years relevant experience in marketing.
• Creative and innovative mind for campaigns.
• Ability to interpret campaign data to drive decisions.
• Knowledge of digital marketing platforms and performance tracking.
• Familiarity with marketing automation tools such as HubSpot and SendGrid.
• Strong content marketing and copywriting skills.
• Excellent project management with multiple campaigns.
• Willingness to work after-office hours/weekends for events.

Responsibilities

• Formulate and drive the marketing plan for the NGL programme.
• Analyze market trends, candidates’ insights, and competitors’ analysis for strategy.
• Lead social media marketing to boost engagement with applicants and students.
• Organize information sessions, webinars, and experience days locally and internationally.
• Plan and execute admissions processes for NGL applicants.
• Support student management and curriculum tasks as assigned.

Skills

Marketing strategy

Digital marketing

Campaign management

Content marketing

Copywriting

Project management

Analytics

Weekend availability

Education

Bachelor's degree

Tools

HubSpot

SendGrid

Excel

Job description

As a leading business school in Singapore and globally, Nanyang Business School competes with top business schools from around the world to attract top applicants from diverse backgrounds to join its undergraduate programmes.

The Manager will report to the Assistant Director of NBS Global Leaders (NGL) programme and will have a dotted reporting line to Assistant Director of UPO Marketing, Outreach, Admissions. The NBS Global Leaders (NGL) programme is a signature scholars programme offered by NBS. Working closely in partnership with the Marketing, Outreach & Admissions (MOA) pillar, the incumbent shall play an important role in the entire recruitment process for the NGL programme, from marketing to outreach and admissions.

The manager will also oversee one NGL staff member responsible for UPO-related activities that impact NGL students, e.g., enrolment, curriculum planning, overseas exchange, and other programme components.

Key Responsibilities include but not limited to the following:

• Formulation and drive execution of the marketing plan for the NGL programme
• Drive analysis of market trends, candidates’ insights, programme trends and competitors’ analysis to build programme strategy
• Spearhead social media marketing for the NGL programmes to boost engagement with potential applicants, current UG students, and related stakeholder groups.
• Initiate, organize and run information sessions/webinars/experience days locally as well as internationally (as and when required)
• Plan and execute admissions processes for applicants to the NGL programme
• Perform other tasks assigned by the Assistant Director, including the support of student management and curriculum matters

Key competencies and qualifications requirements:

• Degree in any field; Business or Marketing preferred.
• Minimum of 5 years relevant experience
• Possess a creative and innovative mind for the development of engaging and targeted campaigns
• An analytical thinker who can interpret campaign data to drive decisions
• Keen knowledge of various digital marketing platforms and performance tracking
• Keen knowledge of marketing automation tools such as HubSpot and SendGrid
• Strong content marketing skills such as long and short-form content creation, copywriting
• Strong project management skills with the ability to coordinate and manage multiple projects concurrently
• Proficient in Microsoft Excel and visualization of dataset
• Able to work after-office hours/ weekend when required (This is due to outreach and marketing events which will typically be held over weekends such as open houses for Poly/JC students etc.)
• Enjoy meeting and connecting with new people__

We regret that only shortlisted candidates will be notified.

Hiring Institution: NTU