Global Leaders Programs Marketing & Admissions Manager

Nanyang Technological University; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

Nanyang Business School in Singapore seeks a Manager to lead the NGL marketing and outreach initiatives, coordinating with MOA and reporting to senior staff. The role covers marketing strategy, programme recruitment, and admissions support, with occasional international outreach and events.

The successful candidate will drive market insights, manage campaigns, and oversee one NGL staff member involved in UPO activities, including enrolment and curriculum-related tasks.

Qualifications

• Degree in any field; business/marketing preferred.
• Minimum of 5 years relevant experience.
• Creative and innovative mind for campaigns.
• Analytical thinker to drive data-based decisions.
• Knowledge of digital marketing platforms and tracking.
• Experience with marketing automation tools like HubSpot and SendGrid.
• Strong content marketing and copywriting skills.
• Solid project management and multi‑project coordination.
• Proficient in Excel and data visualization.
• Willing to work after-hours and weekends for events.
• Enjoy meeting and connecting with new people.

Responsibilities

• Formulation and drive execution of the marketing plan for the NGL programme.
• Drive analysis of market trends, candidates’ insights, programme trends and competitors’ analysis to build programme strategy.
• Spearhead social media marketing for the NGL programmes to boost engagement with potential applicants, current UG students, and related stakeholder groups.
• Organize and run information sessions/webinars/experience days locally as well as internationally.
• Plan and execute admissions processes for applicants to the NGL programme.
• Support student management and curriculum matters as needed.

Skills

Marketing strategy

Campaign analysis

Content creation

Project management

Excel / data viz

People networking

Communication

Education

Bachelor degree in any field

Business or Marketing preferred

Tools

HubSpot

SendGrid

Job description

Nanyang Business School in Singapore seeks a Manager to lead the NGL marketing and outreach initiatives, coordinating with MOA and reporting to senior staff. The role covers marketing strategy, programme recruitment, and admissions support, with occasional international outreach and events.

The successful candidate will drive market insights, manage campaigns, and oversee one NGL staff member involved in UPO activities, including enrolment and curriculum-related tasks.