Manager, NBS Global Leaders

Nanyang Technological University; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

Nanyang Business School in Singapore seeks a Manager to lead the NGL marketing and outreach initiatives, coordinating with MOA and reporting to senior staff. The role covers marketing strategy, programme recruitment, and admissions support, with occasional international outreach and events.

The successful candidate will drive market insights, manage campaigns, and oversee one NGL staff member involved in UPO activities, including enrolment and curriculum-related tasks.

Qualifications

• Degree in any field; business/marketing preferred.
• Minimum of 5 years relevant experience.
• Creative and innovative mind for campaigns.
• Analytical thinker to drive data-based decisions.
• Knowledge of digital marketing platforms and tracking.
• Experience with marketing automation tools like HubSpot and SendGrid.
• Strong content marketing and copywriting skills.
• Solid project management and multi‑project coordination.
• Proficient in Excel and data visualization.
• Willing to work after-hours and weekends for events.
• Enjoy meeting and connecting with new people.

Responsibilities

• Formulation and drive execution of the marketing plan for the NGL programme.
• Drive analysis of market trends, candidates’ insights, programme trends and competitors’ analysis to build programme strategy.
• Spearhead social media marketing for the NGL programmes to boost engagement with potential applicants, current UG students, and related stakeholder groups.
• Organize and run information sessions/webinars/experience days locally as well as internationally.
• Plan and execute admissions processes for applicants to the NGL programme.
• Support student management and curriculum matters as needed.

Skills

Marketing strategy

Campaign analysis

Content creation

Project management

Excel / data viz

People networking

Communication

Education

Bachelor degree in any field

Business or Marketing preferred

Tools

HubSpot

SendGrid

Job description

As a leading business school in Singapore and globally, Nanyang Business School competes with top business schools from around the world to attract top applicants from diverse backgrounds to join its undergraduate programmes.

The Manager will report to the Assistant Director of NBS Global Leaders (NGL) programme and will have a dotted reporting line to Assistant Director of UPO Marketing, Outreach, Admissions. The NBS Global Leaders (NGL) programme is a signature scholars programme offered by NBS. Working closely in partnership with the Marketing, Outreach & Admissions (MOA) pillar, the incumbent shall play an important role in the entire recruitment process for the NGL programme, from marketing to outreach and admissions.

The manager will also oversee one NGL staff member responsible for UPO-related activities that impact NGL students, e.g., enrolment, curriculum planning, overseas exchange, and other programme components.

Key Responsibilities include but not limited to the following:

• Formulation and drive execution of the marketing plan for the NGL programme
• Drive analysis of market trends, candidates’ insights, programme trends and competitors’ analysis to build programme strategy
• Spearhead social media marketing for the NGL programmes to boost engagement with potential applicants, current UG students, and related stakeholder groups.
• Initiate, organize and run information sessions/webinars/experience days locally as well as internationally (as and when required)
• Plan and execute admissions processes for applicants to the NGL programme
• Perform other tasks assigned by the Assistant Director, including the support of student management and curriculum matters

Key competencies and qualifications requirements:

• Degree in any field; Business or Marketing preferred.
• Minimum of 5 years relevant experience
• Possess a creative and innovative mind for the development of engaging and targeted campaigns
• An analytical thinker who can interpret campaign data to drive decisions
• Keen knowledge of various digital marketing platforms and performance tracking
• Keen knowledge of marketing automation tools such as HubSpot and SendGrid
• Strong content marketing skills such as long and short-form content creation, copywriting
• Strong project management skills with the ability to coordinate and manage multiple projects concurrently
• Proficient in Microsoft Excel and visualization of dataset
• Able to work after-office hours/ weekend when required (This is due to outreach and marketing events which will typically be held over weekends such as open houses for Poly/JC students etc.)
• Enjoy meeting and connecting with new people

We regret that only shortlisted candidates will be notified.