Manager, Marketing Communications (Campaigns) (12499)

Mapletree Investments Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Mapletree Investments Pte Ltd seeks a senior Marketing lead to steer Advertising & Promotions for its portfolio, including VivoCity. You will plan and execute integrated campaigns, craft compelling concepts, and lead a team of marketing executives to deliver strong brand experiences and measurable results.

You will drive budgets, governance, and external agency relationships while leveraging shopper insights and loyalty data to inform continuous improvements.

Qualifications

• 7+ years of marketing experience with leadership
• Experience leading integrated campaigns and managing external agencies
• Strong creative judgement and campaign narratives
• Excellent project and stakeholder management and negotiation skills
• Strong analytical use of marketing data to drive decisions
• Excellent written, verbal, and interpersonal communication
• Independent, organized, proactive in fast-paced environments

Responsibilities

• Lead end-to-end planning and execution of major integrated campaigns and promotions
• Develop compelling campaign concepts and customer experiences aligned with brand positioning
• Lead, coach and develop a team of marketing executives with clear direction and feedback
• Establish project plans, timelines, risk registers and governance checkpoints
• Manage creative, production, PR, digital, media and event agencies for quality outcomes
• Build and manage partnerships with tenants, IP owners, sponsors and stakeholders
• Monitor campaign budgets, procurement, contracts and policy compliance
• Analyse campaign performance and CRM/loyalty data to drive recommendations
• Oversee tenant communications, website, app content and social media accuracy
• Drive innovation by identifying new campaign concepts and revenue opportunities

Skills

Campaign planning

Leadership

Budget management

Stakeholder management

Agency management

Analytics

Creative storytelling

Retail / mall marketing

CRM & loyalty data

Education

Bachelor's degree in Marketing or related discipline

Job description

The Role

This position will lead and manage the Advertising and Promotions (A&P) team to formulate and implement A&P strategy for the assigned portfolio.

Job Responsibilities

• Lead the end-to-end planning and execution of major integrated campaigns, festive activations, loyalty initiatives and tactical promotions

• Develop compelling campaign concepts, creative briefs and customer experiences aligned with VivoCity's brand positioning and commercial objectives

• Lead, coach and develop a team of marketing executives, providing clear direction, timely feedback and quality control

• Establish project plans, timelines, risk registers and governance checkpoints, ensuring proactive escalation of issues and adequate contingency planning

• Manage creative, production, public relations, digital, media and event agencies to deliver high-quality outcomes

• Build and manage strategic partnerships with tenants, IP owners, sponsors and external stakeholders

• Monitor campaign budgets, procurement, contract administration and compliance with company policies

• Analyse campaign performance, shopper behaviour, CRM and loyalty data, translating insights into recommendations and continuous improvement

• Oversee tenant communications and relations, website, directories, app content and social media accuracy within assigned portfolios

• Drive innovation by identifying new campaign concepts, partnerships and revenue opportunities

Job Requirements

• Degree in Marketing, Mass Communications or related discipline

• At least 7 years' relevant marketing experience with 3 years in a leadership role, preferably in retail, shopping malls, lifestyle, tourism or destination marketing

• Demonstrated experience leading large-scale integrated campaigns and managing external agencies

• Strong creative judgement and ability to develop compelling campaign narratives

• Excellent project management, stakeholder management and commercial negotiation skills

• Strong analytical ability with experience using marketing performance data to drive decisions

• Excellent written, verbal presentation and interpersonal communication skills

• Independent, organised, proactive and able to thrive in a fast-paced environment