Manager International Marketing

James Cook University; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

James Cook University in Singapore seeks a Manager International Marketing to lead a team of marketing professionals and collaborate with Recruitment to drive international student recruitment. The role combines people leadership with deep digital marketing expertise to deliver integrated campaigns across Singapore and Australia.

The ideal candidate will have 4–6 years in digital/international marketing, strong analytical skills, and the ability to guide content strategy and brand storytelling

Qualifications

• Degree in Marketing, Communications or related field.
• 4–6 years in digital or international marketing, with team leadership.
• Experience in education sector preferred.
• Experience managing multi-channel campaigns.

Responsibilities

• Lead the development and implementation of integrated international marketing strategies across Singapore and Australia campuses.
• Collaborate with Recruitment teams to align on priorities and targets.
• Provide strategic marketing direction on planning, audience segmentation, channels and messaging.
• Review campaign performance and optimize based on data and insights.
• Supervise and support the team across digital channels (paid search, social, websites, email, content).
• Oversee production of marketing assets and content to support recruitment and engagement.
• Ensure brand consistency and compliance with regulatory requirements.

Skills

Digital marketing

International marketing

Team leadership

Data analysis

Education

Degree in Marketing/Communications/Business

Tools

Google Ads

Meta platforms

SEO tools

Job description

Thank you for your interest in employment at the Singapore campus of James Cook University.

We take exceptional pride in recruiting and developing outstanding individuals who share our vision to be the leading Australian provider of higher education in Asia. At the Singapore campus of James Cook University, we believe in the importance of providing a great place for our employees to grow and develop professionally. We have a culture that values mutual respect, integrity, creativity and teamwork.

Join us as we continue our development as a vibrant, multicultural and excellent organisation in education and research.

Job no: 493237
Work type: Permanent Full Time
Location: Singapore
Categories:

We are seeking an experienced and hands-on marketing leader to join our team as Manager International Marketing. Reporting to the Deputy Director International Marketing, this position is responsible for leading a team of marketing professionals and collaborating closely with Recruitment teams to develop and deliver integrated marketing initiatives that support international student recruitment objectives. The role combines people leadership with deep digital marketing expertise, providing strategic direction and practical guidance across digital platforms, marketing technologies, content and campaign optimization to drive brand awareness, student engagement and enrolment growth across key international markets.

Key Responsibilities

• Lead the development and implementation of integrated international marketing strategies that support student recruitment objectives across Singapore and Australia campuses.
• Collaborateclosely with Recruitment teams to understand market priorities, recruitment targets and campaign requirements across key international markets.
• Provide strategic direction and marketing expertise on marketing campaign planning, audience segmentation, channel selection and messaging strategies.
• Continuously review campaign effectiveness and recommend strategic adjustments and optimization opportunities based on market insights and performance data.
• Supervise and support the team hands-on leadership across digital marketing channels including paid search, social media, websites, email marketing and content marketing activities.
• Oversee the development and production of marketing assets, including creative design, digital and print collateral, promotional merchandise, videos and campaign materials to support recruitment and engagement initiatives.
• Provide direction on content strategy, creative concepts and brand storytelling to ensure consistency and effectiveness across all marketing channels.
• Ensure compliance with regulatory requirements, including SSG, EduTrust, and institutional policies.
• Prepare regular reports and marketing insights for management review.
• Work closely with Recruitment, Admissions, Academic and other internal stakeholders to ensure marketing activities effectively support student recruitment objectives.
• Undertake other duties and responsibilities as required by management

Requirements

• Degree qualification in Marketing, Communications, Business or a related discipline.
• Minimum 4-6 years' experience in digital marketing, international marketing or student recruitment marketing, including experience leading and developing teams, preferably within the education sector.
• Demonstrated experience managing multi-channel digital marketing campaigns from planning through to execution and optimization.
• Strong hands-on knowledge of digital marketing platforms, including Google Ads, Meta, social media and SEO, preferable with knowledge in Chinese social media platforms.
• Strong analytical capability with the ability to interpret campaign and user data and translate insights into practical recommendations.
• Experience managing multiple projects simultaneously and delivering outcomes in a fast-paced environment.
• Excellent communication, presentation, and interpersonal abilities.
• Demonstrated leadership capability with the ability to coach, influence and motivate a team.

Closing Date : 28 October 2026

We thank you for your interest and regret we are only able to notify shortlisted candidates.

The Singapore campus of James Cook University (registered as James Cook University Pte Ltd in Singapore) is a wholly owned company of James Cook University Australia. The University offers Bachelor & Master Programs in Business, Psychology, Information Technology & Education at the Singapore campus of James Cook University.

Advertised: 29 Sep 2026 Singapore Standard Time
Applications close: 28 Oct 2026 Singapore Standard Time