International Marketing Lead — Education Growth

James Cook University; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

James Cook University in Singapore seeks a Manager International Marketing to lead a team of marketing professionals and collaborate with Recruitment to drive international student recruitment. The role combines people leadership with deep digital marketing expertise to deliver integrated campaigns across Singapore and Australia.

The ideal candidate will have 4–6 years in digital/international marketing, strong analytical skills, and the ability to guide content strategy and brand storytelling

Qualifications

• Degree in Marketing, Communications or related field.
• 4–6 years in digital or international marketing, with team leadership.
• Experience in education sector preferred.
• Experience managing multi-channel campaigns.

Responsibilities

• Lead the development and implementation of integrated international marketing strategies across Singapore and Australia campuses.
• Collaborate with Recruitment teams to align on priorities and targets.
• Provide strategic marketing direction on planning, audience segmentation, channels and messaging.
• Review campaign performance and optimize based on data and insights.
• Supervise and support the team across digital channels (paid search, social, websites, email, content).
• Oversee production of marketing assets and content to support recruitment and engagement.
• Ensure brand consistency and compliance with regulatory requirements.

Skills

Digital marketing

International marketing

Team leadership

Data analysis

Education

Degree in Marketing/Communications/Business

Tools

Google Ads

Meta platforms

SEO tools

Job description

James Cook University in Singapore seeks a Manager International Marketing to lead a team of marketing professionals and collaborate with Recruitment to drive international student recruitment. The role combines people leadership with deep digital marketing expertise to deliver integrated campaigns across Singapore and Australia.

The ideal candidate will have 4–6 years in digital/international marketing, strong analytical skills, and the ability to guide content strategy and brand storytelling