Mall Marketing & Partnerships Lead

CapitaLand Investment Limited; Singapore; On-site; SGD 100,000 - 150,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Training and development opportunities

Subsidised rates at Ascott servicedres

Strong advocate of staff volunteerism

Wellness programmes

Job summary

CapitaLand Investment Limited (CLI) is seeking a Marketing Manager to lead advertising and promotional activities for our mall portfolio. You will strategize campaigns, manage budgets, and drive tenant engagement to enhance shopper experience.

Join a global real asset manager with a strong Asia footprint, overseeing digital strategies, partnerships, and performance reviews to maximise footfall and revenue across mall spaces.

Qualifications

• Degree in Mass Communications, Marketing, or a related field.
• Minimum 5 years’ relevant experience in retail / hospitality industry.
• Creative, dynamic, and resourceful with good media and relevant promotional partners’ contacts.
• Good interpersonal skills and excellent in customer relationship management.
• Excellent written and verbal communications skills.
• Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint.
• Fast and independent with strong organizational skills.
• Meticulous, self-motivated, able to multi-task and work under pressure.
• Results-oriented and able to meet tight deadlines.
• Prepared to work long and irregular hours including weekends and holidays.

Responsibilities

• Conceptualize, plan, implement, and manage overall advertising and promotional activities for the mall(s).
• Manage and maximise revenue from mall advertising spaces and casual leasing spaces, including atrium spaces and kiosks.
• Form strategic partnerships to source sponsorships and events for the mall.
• Proactively engage tenants to market their products and enhance sales and shoppers’ experience.
• Plan the department’s budget to keep expenses within the approved amount.
• Conduct post-promotional reviews and prepare monthly performance reports.
• Develop online marketing strategies to engage online communities.
• Analyse competitors and market trends to drive footfall.
• Oversee marketing of advertising spaces to maximise mall revenue.
• Manage Digital Service Advocates to ensure smooth day-to-day operations.
• Maintain customer service initiatives and meet service standards.
• Be involved in supporting group campaigns and initiatives.
• Company may assign additional duties as needed.

Skills

Interpersonal skills

Customer relationship management

Written and verbal communication

Education

Degree in Mass Communications, Marketing, or related field

Tools

Microsoft Word

Excel

PowerPoint

Job description

CapitaLand Investment Limited (CLI) is seeking a Marketing Manager to lead advertising and promotional activities for our mall portfolio. You will strategize campaigns, manage budgets, and drive tenant engagement to enhance shopper experience.

Join a global real asset manager with a strong Asia footprint, overseeing digital strategies, partnerships, and performance reviews to maximise footfall and revenue across mall spaces.