Mall Marketing & Promotions Lead

CapitaLand; Singapore; On-site; SGD 70,000 - 110,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Training and development opportunities

Subsidised rates at Ascott servicedres

Wellness programmes

Volunteerism

Job summary

CapitaLand is seeking a Marketing Manager to conceptualize, plan and manage mall advertising and promotional activities across assigned properties to hit KPIs. You will drive revenue from advertising spaces and casual leasing while forming partnerships for sponsorships and events.

The role requires a degree in Marketing or related field and at least 5 years’ experience in retail/hospitality, with strong communication skills and proficiency in MS Office.

Qualifications

• Degree in Mass Communications, Marketing, or a related field.
• Minimum 5 years’ relevant experience in retail / hospitality.
• Creative, dynamic, and resourceful with strong partner contacts.
• Excellent written and verbal communications.
• Proficient in Microsoft Word, Excel & PowerPoint.
• Prepared to work long and irregular hours including weekends.

Responsibilities

• Conceptualize, plan, implement and manage mall advertising and promotions to hit KPIs.
• Manage and maximise revenue from mall spaces and casual leasing.
• Form partnerships to source sponsorships and events.
• Plan department budget and monitor expenses.
• Analyze promotions, traffic, and prepare monthly internal reports.
• Oversee digital service advocates and ensure smooth operations.
• Support group campaigns and initiatives.

Skills

Promotional partnerships

Interpersonal skills

Marketing communications

Budget management

Excel proficiency

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Word

Excel

PowerPoint

Job description

CapitaLand is seeking a Marketing Manager to conceptualize, plan and manage mall advertising and promotional activities across assigned properties to hit KPIs. You will drive revenue from advertising spaces and casual leasing while forming partnerships for sponsorships and events.

The role requires a degree in Marketing or related field and at least 5 years’ experience in retail/hospitality, with strong communication skills and proficiency in MS Office.