Mall Marketing & Partnerships Manager

CapitaLand Retail Management Pte Ltd; Singapore; On-site; SGD 70,000 - 110,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Training and development opportunities

Subsidised rates at Ascott servicedres

Staff volunteerism

Wellness programmes

Job summary

CapitaLand Retail Management Pte Ltd in Singapore is seeking a Marketing Manager to lead advertising and promotional activities for its shopping malls. You will plan campaigns, maximise revenue from mall spaces, and build partnerships with sponsors and tenants.

The role requires a degree in Mass Communications or Marketing and at least five years of retail or hospitality experience. You will manage online marketing, analyze trends, and ensure excellent customer service and timely reporting.

Qualifications

• Degree in Mass Communications, Marketing, or related field.
• Minimum 5 years’ relevant experience in retail / hospitality industry.
• Creative, dynamic, and resourceful with good media and relevant promotional partners’ contacts.
• Excellent written and verbal communications skills.

Responsibilities

• Responsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the shopping mall(s) assigned to achieve desired KPIs
• Manage and maximise revenue from mall advertising spaces and casual leasing spaces, including atrium spaces, kiosks, vending machines and other short‑term leasing opportunities
• Form strategic partnerships to source for sponsorships, opportunities to host unique events or identify publicity opportunities for the mall
• Proactively engage tenants to market their products and enhance their sales and shoppers’ experience
• Plan the department’s budget to ensure that expenses are kept within the approved budget
• Develop exciting online marketing strategies to actively engage online communities
• Analyse competitors, market trends, and identify opportunities to drive footfall
• Oversee the marketing of advertising spaces to maximize mall’s revenue
• Maintain customer service initiatives and achieve service standards set for the mall

Skills

Marketing strategy

Communication

Customer relationship management

Multitasking

Team collaboration

Education

Degree in Mass Communications, Marketing, or related field

Job description

CapitaLand Retail Management Pte Ltd in Singapore is seeking a Marketing Manager to lead advertising and promotional activities for its shopping malls. You will plan campaigns, maximise revenue from mall spaces, and build partnerships with sponsors and tenants.

The role requires a degree in Mass Communications or Marketing and at least five years of retail or hospitality experience. You will manage online marketing, analyze trends, and ensure excellent customer service and timely reporting.