Mall Marketing Manager: Campaigns, Events & Partnerships

PERSOL; Singapore; On-site; SGD 47,000 - 60,000; Full time

Job summary

PERSOL in Katong, Singapore, seeks a Marketing Coordinator on a fixed-term contract (Nov 2026–Feb 2027) to plan and execute marketing campaigns, promotions, events and tenant collaborations to drive shopper traffic.

You will monitor performance, prepare monthly reports, manage social media and digital channels, and build relationships with tenants, agencies and vendors to support marketing initiatives and revenue through partnerships.

Qualifications

• Degree in Mass Communications, Marketing or related field.
• 2–3 years of relevant marketing experience.
• Creative, resourceful with strong communication and interpersonal skills.
• Proficient in Microsoft Office, social media and digital marketing tools.
• Strong organisational skills with the ability to work independently and meet deadlines.
• Knowledge of AEM and SAP will be an advantage.

Responsibilities

• Plan and execute marketing campaigns, promotions, events and tenant collaborations to drive shopper traffic and engagement.
• Monitor campaign performance, analyse results and prepare monthly marketing reports and budgets.
• Manage the mall’s social media platforms, website and other digital channels, ensuring consistent and engaging content.
• Build strong relationships with tenants, agencies, vendors and community partners to support marketing initiatives.
• Drive revenue through advertising spaces, sponsorships and brand partnerships and casual leasing of atrium, kiosk and promotional spaces.
• Coordinate seasonal campaigns, roadshows, pop-up stores, exhibitions and community engagement programmes.
• Monitor shopper feedback and social media conversations, ensuring timely follow-up and resolution of enquiries or complaints.
• Work closely with Operations and Tenant Management teams to support mall activities and business objectives.

Skills

Marketing campaigns

Social media management

Digital marketing

Budget management

Communications

Education

Degree in Mass Communications

Marketing

Tools

AEM

SAP

Microsoft Office

Job description

PERSOL in Katong, Singapore, seeks a Marketing Coordinator on a fixed-term contract (Nov 2026–Feb 2027) to plan and execute marketing campaigns, promotions, events and tenant collaborations to drive shopper traffic.

You will monitor performance, prepare monthly reports, manage social media and digital channels, and build relationships with tenants, agencies and vendors to support marketing initiatives and revenue through partnerships.