Mall Marketing Manager - Ads, Partnerships & Events

CapitaLand; Singapore; On-site; SGD 80,000 - 120,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Training and development opportunities

Subsidised rates at Ascott servicedres

Strong advocate of staff volunteerism

Wellness programmes

Job summary

CapitaLand invites a dynamic Marketing professional to lead advertising and promotional activities for its mall portfolio across Singapore. You will manage mall spaces, forge sponsors, and drive shopper engagement while coordinating with tenants and partners.

The role requires a degree in Mass Communications or Marketing, at least five years in retail/hospitality, strong interpersonal and communication skills, and the ability to work long hours including weekends.

Qualifications

• Degree in Mass Communications, Marketing, or a related field.
• Minimum 5 years’ relevant experience in retail/hospitality industry.
• Creative, dynamic, and resourceful with good media and promotional partners’ contacts.
• Good interpersonal skills and customer relationship management.
• Excellent written and verbal communications skills.
• Computer literacy with Word, Excel & PowerPoint.
• Willing to work long and irregular hours including weekends and holidays.

Responsibilities

• Conceptualize, plan, implement and manage advertising and promotional activities for malls.
• Maximize revenue from mall advertising spaces and casual leasing spaces.
• Form strategic partnerships to source sponsorships and host events.
• Engage tenants to market products and enhance sales and shoppers’ experience.
• Plan department budget to keep expenses within the approved budget.
• Prepare monthly reports on promotions and events for internal analysis.
• Develop online marketing strategies to engage online communities.
• Analyse competitors, market trends, and identify opportunities to drive footfall.
• Oversee marketing of advertising spaces to maximize mall’s revenue.
• Manage Digital Service Advocates to ensure smooth operation.

Skills

Interpersonal skills

Customer relationship management

Written and verbal communications

Organizational skills

Education

Degree in Mass Communications/Marketing

Tools

Microsoft Word

Excel

PowerPoint

Job description

CapitaLand invites a dynamic Marketing professional to lead advertising and promotional activities for its mall portfolio across Singapore. You will manage mall spaces, forge sponsors, and drive shopper engagement while coordinating with tenants and partners.

The role requires a degree in Mass Communications or Marketing, at least five years in retail/hospitality, strong interpersonal and communication skills, and the ability to work long hours including weekends.