Mall Marketing & Digital Campaign Lead

CapitaLand Investment Limited; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Comprehensive medical coverage

Training and development opportunities

Subsidised rates at Ascott serviced**?

Strong advocate of staff volunteerism

Wellness programmes

Job summary

CapitaLand Investment Limited in Singapore seeks a Marketing Campaign Executive to plan, execute, and monitor campaigns that drive mall awareness and sales. You will coordinate with tenants and agencies, manage social media, and ensure campaigns meet ROI and KPIs.

The ideal candidate holds a degree in Mass Communications or Marketing with 2–3 years in a similar role, plus strong written and verbal communication skills and proficiency in MS Office and digital tools.

Qualifications

• Bachelor’s degree in Mass Communications, Marketing, or related field.
• 2–3 years working experience in a similar capacity is preferred.
• Creative, resourceful and good interpersonal skills.
• Excellent written and verbal communications skills.
• Proficiency in Microsoft Office, social media and digital tools.

Responsibilities

• Plan, execute and manage marketing campaigns and monitor against ROI and KPIs.
• Conduct post-campaign analysis, track budgets, and prepare monthly reports.
• Liaise with internal stakeholders and external agencies to run projects and raise mall awareness.
• Proactively plan collaborations with tenants and CapitaLand initiatives to drive sales.
• Manage social media platforms and integrate online with offline promotions.
• Monitor social conversations and act on insights to improve customer experience and brand.
• Update content across digital and social platforms.
• Market in-mall advertising spaces to generate revenue.
• Supervise Digital Services Advocates.

Skills

Creative

Resourceful

Interpersonal skills

Written and verbal communication

Organizational skills

Education

Bachelor’s degree in Mass Communications or Marketing

Tools

AEM

SAP

Job description

CapitaLand Investment Limited in Singapore seeks a Marketing Campaign Executive to plan, execute, and monitor campaigns that drive mall awareness and sales. You will coordinate with tenants and agencies, manage social media, and ensure campaigns meet ROI and KPIs.

The ideal candidate holds a degree in Mass Communications or Marketing with 2–3 years in a similar role, plus strong written and verbal communication skills and proficiency in MS Office and digital tools.