Live E‑Commerce Manager: Strategy, Streams & Growth

JJ GOLD JEWELLERY PTE. LTD.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

JJ GOLD JEWELLERY PTE. LTD. is seeking a Marketing and Live Commerce Lead to drive annual live-commerce strategies and integrated marketing campaigns in Singapore. You will coordinate hosts, campaigns and content to maximize conversions and brand impact.

Key focus areas include audience growth, performance analytics, and cross-team collaboration with sales, content and CRM, ensuring timely delivery of campaigns and strong post-purchase engagement.

Qualifications

• Must have 4+ years in e-commerce, digital marketing, live commerce, social commerce, or retail campaigns.
• Experience managing live-streaming operations with creators or hosts and performance-based campaigns.
• Strong commercial judgement using sales, content, advertising and customer data.
• Ability to coordinate multiple teams and run fast-moving daily operations.
• Familiar with jewellery, fashion, beauty or retail is advantageous.

Responsibilities

• Develop annual live-commerce and marketing strategies aligned with KPIs, brand priorities and product launches.
• Translate goals into monthly targets, live-stream themes, promotions and channel plans.
• Create and maintain an integrated marketing calendar for streams, campaigns and launches.
• Review campaigns to improve sales conversion, AOV, customer acquisition and repeat purchases.
• Manage daily live-streaming sessions, hosts, pricing, offers and standards.

Skills

E-commerce marketing

Live commerce

Campaign management

Cross-team coordination

Advertising data analysis

Jewellery retail knowledge

Tools

CRM tools

Advertising platforms

Live stream platforms

Job description

JJ GOLD JEWELLERY PTE. LTD. is seeking a Marketing and Live Commerce Lead to drive annual live-commerce strategies and integrated marketing campaigns in Singapore. You will coordinate hosts, campaigns and content to maximize conversions and brand impact.

Key focus areas include audience growth, performance analytics, and cross-team collaboration with sales, content and CRM, ensuring timely delivery of campaigns and strong post-purchase engagement.