Marketing, Assistant Manager

SGCM Pte Ltd | Sgcarmart; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

SGCM Pte Ltd is seeking an experienced lifecycle marketing leader to own omnichannel campaigns across Email, Push, and In-App channels. You will manage data structures, segmentation, and journey logic to drive activation and lead generation.

You will collaborate with Data, Design and Tech teams to optimize funnels for SGCM's business units, and you’ll analyze metrics to improve retention and engagement on a monthly basis.

Qualifications

• Degree in Marketing / Business / Communications or related discipline.
• Min 5 years CRM, lifecycle or retention marketing with platform ownership.
• Hands-on experience with marketing automation or lifecycle platforms (e.g. Braze).
• Proven ability to design multi-step, multi-channel journeys.
• Experience with web analytics and behavioural event data.
• Experience defining audience segments and events behind them.
• SQL or data warehouse querying a plus.
• Experience evaluating or migrating platforms.
• Strong problem-solving, teamwork and communication skills.
• Fluent English (written and verbal).

Responsibilities

• Manage the lifecycle marketing platform to plan multi-channel campaigns and lead generation.
• Define how customer data enters and is structured in the platform.
• Build and maintain onboarding, engagement, retention, reactivation and win-back journeys.
• Define audience segments and events used by journeys.
• Collaborate with Data, Design & Tech to improve funnels for SGCM units.
• Report lifecycle outcomes by channel against definitions.
• Evaluate the platform and advise on retention, replacement, or migration.
• Analyze and report key metrics: activation, engagement, retention monthly.

Skills

CRM experience

Lifecycle marketing

Multi-channel campaigns

Data-driven

SQL knowledge

Education

Marketing degree

Tools

Braze

Google Analytics

Job description

• Manage the lifecycle marketing platform (Email,App Push, In-App Message) to plan and run omnichannel campaigns that driveaudience engagement and lead generation.
• Own how customer data enters the platform, howit is structured, and what it is used for.
• Build and maintain onboarding, engagement,retention, reactivation and win-back journeys across the customer lifecycle.
• Define and maintain the audience segments andbehavioural events that every journey runs on, aligned to the definitions usedacross the company.
• Collaborate with Data, Design & Tech teamsto build and improve user lifecycle and lead generation funnels in support ofSGCM's various Business Units.
• Report attributed lifecycle outcomes by channelagainst agreed definitions.
• Own the evaluation of the lifecycle platform,including the recommendation to retain or replace it and the migration if onefollows.
• Conduct monthly analysis and report on key lifecycle metrics: useractivation, engagement and retention.

Qualifications

• Degree in Marketing / Business / Communications,or related discipline

Requirements

• Min. 5 years of experience in CRM, lifecycle orretention marketing, including platform ownership
• Hands-on experience running a marketingautomation or lifecycle platform (e.g. Braze)
• Proven experience designing and deliveringmulti-step, multi-channel customer journeys
• Experience with web analytics (e.g. GoogleAnalytics) and with behavioural event data
• Experience defining audience segments and theevents behind them
• Working knowledge of SQL or querying a datawarehouse will be a plus
• Experience through a platform evaluation ormigration will be a plus
• Excellent problem-solving, teamwork andcommunication skills
• Communicate effectively in English - both written and verbal.