Lead Narrative Designer

Happibits; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Happibits is seeking a Lead Narrative Designer to shape stories, characters, and narratives for our casual mobile games in Singapore. You will define the creative vision and work with Product, Design, Art, and Engineering to deliver immersive content that resonates globally.

You will mentor the narrative team, drive content quality, and establish efficient processes while balancing storytelling with gameplay and business objectives. Experience in casual games is highly preferred.

Qualifications

• Exceptional storytelling and narrative design skills.
• 2+ years in narrative design or game writing in the gaming industry.
• Experience in casual games preferred.
• Background in creative writing or related field.
• Passion for casual mobile games and pop culture.
• Excellent communication and leadership abilities.

Responsibilities

• Lead the narrative vision and storytelling strategy across our game portfolio.
• Create engaging narratives, character profiles, dialogue, event stories, and other player-facing content.
• Develop memorable characters, relationships, and storylines that strengthen engagement.
• Collaborate with Product, Game Design, Art, and Engineering to integrate narrative into gameplay.
• Establish and maintain high standards for storytelling, tone, and quality.
• Drive narrative planning across the game development lifecycle.
• Leverage feedback and data to improve storytelling and content.
• Mentor and support narrative team members and optimize content processes.

Skills

Narrative lead

Storytelling

Dialogue writing

AI-assisted content

Leadership

Cross-functional

Casual games

Character dev

World building

Job description

About the Role

As we are expanding in Singapore, we are seeking a talented Lead Narrative Designer to shape compelling stories, memorable characters, and engaging narrative experiences for our casual mobile games. You will play a key role in defining the creative vision of our games, collaborating with cross-functional teams to create immersive content that resonates with players around the world.

Responsibilities

• Lead the narrative vision and storytelling strategy across our game portfolio, including world building, character development, story arcs, and in-game content.
• Create engaging narratives, character profiles, dialogue, event stories, and other player-facing content.
• Develop memorable characters, relationships, and storylines that strengthen player engagement and emotional connection.
• Collaborate closely with Product, Game Design, Art, and Engineering teams to seamlessly integrate narrative content into gameplay experiences.
• Establish and maintain high standards for storytelling, character consistency, tone, and narrative quality.
• Drive narrative planning throughout the game development lifecycle, from concept and production to live operations.
• Leverage player feedback, insights, and performance data to continuously improve storytelling and content effectiveness.
• Mentor and support narrative team members while helping to establish efficient content creation processes and best practices.

Qualifications

• Exceptional storytelling and narrative design skills, with a proven track record of writing high-quality English dialogue, character content, and game narratives.
• 2+ years of experience in narrative design, game writing, interactive storytelling, or a related role within the gaming industry. Experience in casual games is highly preferred.
• Background in creative writing, literature, drama, Media, Game Design or a related field is highly preferred, with strong storytelling skills and creative sensibilities.
• Passion for casual mobile games and strong awareness of global entertainment, popular culture, storytelling trends, and player preferences are preferred.
• Proven experience creating engaging narratives, dialogue, characters, and player-facing content for games.
• Excellent communication, collaboration and leadership skills with the ability to drive narratives and deliver high-quality content in a fast-paced development environment.

Required Skills

• Exceptional storytelling and narrative design skills.
• Proficiency in using AI tools to support narrative development and content creation, while maintaining originality, character consistency, and high editorial standards.
• Proven track record of writing high-quality English dialogue, character content, and game narratives.
• Strong storytelling skills and creative sensibilities.
• Passion for casual mobile games.
• Strong awareness of global entertainment, popular culture, storytelling trends, and player preferences.
• Excellent communication, collaboration and leadership skills.
• Ability to drive narratives and deliver high-quality content in a fast-paced development environment.

Preferred Skills

• Experience working on casual, puzzle, simulation, merge, match-3, or live-service mobile games.
• Background in Creative Writing, Literature, Drama, Media, Game Design, or a related field.
• Experience developing character-driven narratives and long-term content strategies.
• Familiarity with narrative tools, content management systems, or live operations content planning.
• A strong storyteller with excellent narrative instincts and player empathy.
• Creative, collaborative, and passionate about building meaningful player experiences.
• Someone who can balance storytelling ambitions with gameplay and business objectives.
• A proactive leader who can inspire others and help elevate the quality of our games.